Analytics Implementation Engineer

3 weeks ago

Bengaluru, Karnataka, India Adobe Full time

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

The Role

The Adobe Analytics implementation Engineer will work with Marketing Technology team to support various Business Unit's and other product teams for their Analytics requirements. In this role, the implementation engineer is responsible for developing the tagging strategy and implement it using Adobe Launch, JavaScript and other supporting tools. You will be expected to,

Convert business requirements from Product managers, and Analysts to Solution Design Reference (SDR) document. Build the technical specification document with data layer approach as per designed SDR. Collaborate with business partners in prioritizing analytics implementation for new initiatives. Build custom tagging solutions in Adobe Launch based on requirement. Work with Engineering and page owners to build the data layer setup as per requirements. Implement marketing pixels and 3rd Party tags in Adobe Launch by following the standard and custom methodologies. Implement Web SDK to ingest the web behavioural data into Adobe Experience Platform and design the schema architecture for data collection. Fix and resolve the tagging anomalies or any data discrepancies found on the website

Desired skills & Experiences required

Adobe Analytics implementation experience across the lifecycle. Good understanding of data collection and hands on experience using Adobe Experience Platform (AEP) Web SDK. Should be proficient in creating rules, data elements and extensions in Adobe Launch. Excellent JavaScript experience in coding and troubleshooting the analytics implementation on a large scale website. Be able to convert SDR to exact JavaScript code to be added on page or user actions on page. Create and maintain Adobe Analytics JavaScript tags and plugins. Collaboration with various business stakeholders in prioritizing analytics implementation for new initiatives. Hands-on experience in implementing 3rd party or Marketing pixels such as Google Tag, Meta Pixel, LinkedIn Insight tags etc... using Event Forwarding. Good understanding of Optimization / Testing Tools like Adobe Target, or similar tools. Hands-on experience with one or more debugging tools like Charles, Chrome Debugger, AEP Debugger. Detailed knowledge of Admin console, setting up Processing Rules, Marketing Channels and various other components of Adobe Analytics. Good understanding on Reporting and Analytics concepts, Analysis Workspace, Segments, Calculated Metric etc.. Bachelor's degree and 5+ yrs. of tagging experience using Javascript, tag management solutions and other industry standard methodologies. Ability to develop creative solutions to problems. Excellent verbal and written communication skills and strong attention to detail

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