Digital Marketing Specialist

3 weeks ago

Kannur, Kerala, India AVW Storytellers Full time

Job Description: Digital Marketing Manager

Location: New Delhi

Experience: 2+ Years

Employment Type: Full-Time

About the Role:

We are looking for a results-driven Digital Marketing Manager to join our team. The ideal candidate will have expertise in growing social media followers and running paid ad campaigns on Instagram, Facebook, YouTube, and . You will be responsible for ensuring measurable returns on ad spend and driving engagement, authentic leads, and conversions.

This is a performance-based role. Your success will be measured by your ability to deliver authentic leads and achieve a strong return on ad spend (ROAS).

Key Responsibilities:

  1. Social Media Management:
  • Develop and implement strategies to increase followers and engagement across Instagram, Facebook, YouTube, and .
  • Create compelling, platform-specific content to captivate target audiences.
  1. Paid Advertising Campaigns:
  • Design, execute, and optimize ad campaigns on Instagram, Facebook, YouTube, and .
  • Conduct A/B testing, audience segmentation, and retargeting strategies to maximize ROI.
  1. Analytics and Reporting:
  • Track and analyze campaign performance using tools like Google Analytics, Facebook Ads Manager, and Campaign Manager.
  • Provide detailed reports on ad spend, ROI, lead authenticity, and overall campaign success.
  1. Audience Engagement and Growth:
  • Identify trends, hashtags, and viral opportunities to increase organic reach.
  • Engage with followers through comments, DMs, and polls to foster community growth.
  1. Budget and Performance Management:
  • Manage the digital marketing budget effectively to ensure maximum return on ad spend (ROAS).
  • Continuously optimize campaigns to drive authentic leads and high-quality engagement.
  1. Stay Updated:
  • Keep up with the latest trends, algorithms, and best practices in digital marketing and social media.

Key Skills and Qualifications:

  • Proven experience in digital marketing, with a focus on running successful ad campaigns on Instagram, Facebook, YouTube, and .
  • Strong understanding of audience segmentation, retargeting, and campaign optimization.
  • Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and YouTube Studio.
  • Excellent communication and creative skills to develop engaging content.
  • Ability to manage budgets and achieve measurable ROI.
  • Familiarity with strategies for lead generation is a plus.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Certification in Digital Marketing or Social Media Advertising is an advantage.
  • Experience working in industries with a focus on tangible ROAS metrics.

Why Join Us?

  • Opportunity to work on exciting, results-oriented campaigns.
  • A dynamic and supportive team environment.
  • Competitive salary with performance-based incentives.

If you have a proven track record of delivering authentic leads, running successful ad campaigns, and driving ROI, we'd love to hear from you

Apply Now: Send your resume and portfolio of previous campaigns to kripi@avwstorytellers.com, official@avwstorytellers.com

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