Digital Marketing Specialist

2 days ago

Kannur, Kerala, India beBeeProgrammatic Full time ₹ 1,12,39,900 - ₹ 1,81,99,000

Job Title: Digital Marketing Strategist

About the Role:

We are seeking a highly skilled professional to lead our digital marketing efforts.

  • Develop comprehensive marketing roadmaps and proposals for clients, incorporating awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage and optimize app campaigns on DV360 for reach/install/conversion, while linking app analytics platforms to DV360.
  • Create ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration with various platforms.
  • Collaborate with internal teams to implement tracking mechanisms and ensure seamless data import/export.
  • Oversee client account management responsibilities for display, TrueView, video, and search campaigns on DV360/CM/Google Ads platform.
  • Monitor accounts daily/monthly for budget caps, campaign pacing, lost bidding, impression share, and other crucial metrics to execute optimization strategies.
  • Provide creative support to the design team, generating ideas for copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  • Communicate with clients/POCs to maintain campaign achievements aligned with predefined goals.
  • Generate relevant reports at three stages of the campaign: before, during, and after, auditing advertising accounts for existing structure and targeting gaps.
  • Plan, execute, and manage programmatic campaigns.
  • Understand performance across digital channels.
  • Prefers experience working on performance-based campaigns.
Key Requirements:

Primary Skills (Mandatory):

  • Digital Programmatic Buying (Intermediate)
  • DV 360 Expertise
  • DV 360 Certification

Secondary Skills:

  • Google Campaign Manager (Intermediate)
  • Marketing Strategy

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