Digital Marketing Manager

4 weeks ago

Aligarh, Uttar Pradesh, India Itvedant Education Pvt. Ltd. Full time

As a PPC Manager, you will be responsible for leading, strategizing, and managing performance marketing campaigns with a strong focus on ROI, customer acquisition, and growth. You will oversee the day-to-day operations of paid marketing campaigns across various platforms, while also mentoring a team and collaborating cross-functionally with stakeholders to ensure marketing success.

The ideal candidate will have a proven track record in performance marketing, strong analytical capabilities, leadership skills, and a deep understanding of paid media platforms such as Google Ads, YouTube Ads, Meta, and others.

Roles & Responsibilities:

  • Develop and drive comprehensive paid media strategies across Google Ads (Search, Display, Discovery, Performance Max, UACs, YouTube), Meta, and other performance marketing platforms.
  • Manage and mentor a team of PPC Executives and Specialists; ensure their professional growth and skill development through training, goal-setting, and feedback.
  • Take full ownership of campaign planning, execution, optimization, and reporting, aligned with business and marketing goals (CPL, CPA, ROAS).
  • Monitor and analyze campaign performance data and trends to provide actionable insights and strategic recommendations.
  • Oversee campaign structuring, ad copy creation, A/B testing, keyword strategies, bidding models, and budget allocation.
  • Collaborate with internal teams (Creative, Content, Tech, Sales) to align campaigns with broader business objectives.
  • Lead Monthly/Quarterly Business Review (MBR/QBR) meetings with leadership and key stakeholders showcasing performance outcomes, trends, and growth strategies.
  • Stay up to date with platform updates, emerging technologies, industry changes, and competitor activity to ensure innovative and effective media buying.
  • Ensure accurate tracking, measurement, and attribution using tools like Google Analytics, GTM, and conversion pixels.
  • Prepare in-depth reports and dashboards for all performance metrics including ROI, CPA, CTR, Conversion Rate, and other KPIs.

Key Requirements:

  • Bachelor or Masters in Marketing Field
  • 6 years of experience in Performance Marketing / Paid Search (PPC in edtech Industry), with at least 1–2 years in a managerial or team lead role.
  • Deep expertise in platforms like Google Ads, Meta Ads, YouTube Ads, and web analytics tools such as Google Analytics, Google Tag Manager, and Looker Studio.
  • Strong analytical skills and a data-driven approach to decision-making and campaign optimization.
  • Proven ability to strategize, execute, and scale campaigns with measurable business impact.
  • Excellent team leadership, project management, and communication skills.
  • Ability to think creatively, identify growth opportunities, and solve problems efficiently.
  • Highly organized with the ability to manage multiple campaigns and deadlines.
  • Bachelor's degree in Engineering, Marketing, Business, or a related field. MBA preferred but not mandatory.

  • Ecommerce Digital Marketing Manager

    2 days ago

    Aligarh, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 15,00,000

    Job OpportunityThe ideal candidate for this role is a highly motivated and experienced digital marketing professional who can manage multiple product lines across various geographies.Enhance visibility and conversion of online sales across Indian and International marketplaces.Drive discovery through keyword optimization and paid advertising, and lead to...

  • Digital Marketing

    8 hours ago

    Aligarh, Uttar Pradesh, India Shikshakjiglobal Full time

    Plans and executes all web SEO SEM database marketing email social media and display advertising campaigns xe2x88x99Designs builds and maintains our social media presence xe2x88x99Measures and reports performance of all digital marketing campaigns andassesses against goals ROI and KPIs xe2x88x99Identifies trends and insights and optimizes spend and...

  • Digital Marketing Leader

    1 day ago

    Aligarh, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 2,40,000 - ₹ 3,00,000

    Job Title:Digital Marketing ProfessionalJob Description:This role requires a strategic thinker with expertise in digital marketing to develop and implement comprehensive marketing plans, drive growth, and lead a team of marketing specialists. The ideal candidate will have excellent communication skills, both written and verbal, and the ability to mentor and...

  • Digital Marketing Specialist

    2 days ago

    Aligarh, Uttar Pradesh, India beBeeDigital Full time ₹ 8,00,000 - ₹ 12,00,000

    About UsWe are a leading supplier of premium tableware and buffetware for the hospitality industry.Key Responsibilities:Manage and optimize our website for performance, content, and user experience.Develop and execute digital marketing strategies to increase visibility and traffic.Run and optimize paid advertising campaigns to maximize ROI.Handle backend...

  • Digital Marketing Specialist

    4 days ago

    Aligarh, Uttar Pradesh, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 20,00,000

    Job Title: Digital Marketing SpecialistJob Description:We are seeking a skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive engagement, conversions, and growth.Key Responsibilities:Plan and execute monthly...

  • Creative Digital Marketer

    18 hours ago

    Aligarh, Uttar Pradesh, India beBeeDigital Full time ₹ 6,00,000 - ₹ 10,00,000

    About The RoleWe are seeking a Marketing Executive to join our team. As a Marketing Executive, you will be responsible for planning, executing, and optimizing end-to-end marketing campaigns across digital platforms.Key Responsibilities:Assist in developing and implementing comprehensive marketing strategies to drive business growth.Manage social media...

  • Senior Digital Marketing Specialist

    22 hours ago

    Aligarh, Uttar Pradesh, India beBeeDigital Full time ₹ 8,00,000 - ₹ 12,00,000

    Job Overview:We are seeking an experienced Clinical Relationship Manager who can excel in client relationship management and has a deep understanding of 360° Digital Marketing strategies.The successful candidate will be responsible for working closely with clients, understanding their marketing goals, and ensuring effective execution of strategies across...

  • Senior Digital Marketing Specialist

    2 days ago

    Aligarh, Uttar Pradesh, India beBeeDigital Full time ₹ 10,00,000 - ₹ 15,00,000

    Job DescriptionWe're seeking a highly skilled Paid Media Executive to lead our digital marketing efforts. This is an exciting opportunity to work on high-impact campaigns across multiple platforms.As a Paid Media Executive, you'll be responsible for planning, running, and optimizing campaigns across Google Ads and Meta Ads. Your expertise in driving...

  • Digital Marketing Specialist

    2 days ago

    Aligarh, Uttar Pradesh, India beBeeDigital Full time ₹ 6,00,000 - ₹ 12,00,000

    Job Title: Digital Marketing SpecialistWe're seeking a creative and proactive Digital Marketing Specialist to join our team. This full-time role involves managing social media presence, developing content ideas, optimizing content, and enhancing engagement.Daily tasks include creating and curating content, monitoring social media channels, and analyzing...

  • Digital Marketing Specialist

    2 days ago

    Aligarh, Uttar Pradesh, India beBeeMarketing Full time ₹ 50,00,000 - ₹ 90,00,000

    We are seeking a skilled Marketing Professional to join our team. As a Performance Marketing Executive, you will be responsible for developing and implementing marketing campaigns that drive business growth.Key Responsibilities:Campaign Development: Design and implement performance marketing campaigns across multiple channels including Google Ads, Facebook...