PPC – Google Ads Specialist

3 weeks ago

Chennai, India EITB Global Info Solutions Pty Ltd Full time

Job Title: PPC – Google Ads Specialist (Immediate Joiner) Experience: 4–5 Years Location: Onsite – Chennai Apply: Joining: Immediate About the Role We are looking for a skilled Google Ads Specialist with strong PPC expertise who can take full ownership of paid search campaigns from day one. The ideal candidate has hands-on experience managing large budgets, optimising campaigns for ROI, and driving measurable business outcomes for international clients (Australian market preferred). Key Responsibilities • Plan, create, and manage Google Search, Display, YouTube, and Performance Max campaigns. • Conduct detailed keyword research, audience targeting, and competitor analysis. • Implement and optimise bidding strategies (Max Conversions, Target CPA, Target ROAS, etc.). • Continuously monitor and audit campaign performance to improve CTR, CPC, CPA, ROAS. • Manage daily budgets and deliver consistent performance against KPIs. • Create and test ad copies, assets, landing pages, and audience combinations. • Maintain strong negative keyword hygiene and quality score optimisation. • Analyse data through Google Ads, GA4, and GTM to identify issues and opportunities. • Prepare clear, actionable performance reports for stakeholders. • Collaborate with SEO, Content, and Creative teams to ensure cohesive marketing efforts. Required Skills & Experience • 4–5 years of hands-on experience in Google Ads and PPC campaign management. • Proven experience handling high-budget accounts (₹10–20 lakhs/month or equivalent AUD). • Strong understanding of keyword match types, bidding automation, and optimisation workflows. • Proficiency with Google Ads Manager, GA4, GTM, keyword tools, and reporting dashboards. • Experience working with international clients; Australian market experience is an advantage. • Ability to identify issues quickly and implement corrective actions. • Strong analytical, communication, and documentation skills. Must be available to join Immediately

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