Product Marketer
6 days ago
HubSpot entropy is a tax on growth.Every company’s portal, given enough time, descends into chaos. Messy data, broken workflows, and unclear setup burn operator time and kill efficiency. RevOps and Marketing Ops teams spend their days auditing and fixing, not driving revenue.We’re building the fix.Audit Fox 🦊 is a smart, automated auditor for HubSpot, built by the team at RevX. It scans a HubSpot portal, flags the critical issues, and delivers prioritized fixes in minutes.We’re expanding our beta and need a heavy-hitting Fractional Product Marketer (10-20 hours/week) to own our GTM narrative.Note that this isn't a junior role; we need an operator who has built the GTM motion for an early-stage B2B SaaS before, preferably one targeting a technical, operator-first audience.You will report to the Founder and work directly with the product and growth teams. Your mission is to position Audit Fox 🦊 as the default, go-to auditor for the entire HubSpot ecosystem.👉 Up for it? Fill out this form to let us know about yourself: http://bit.ly/47rQUVQWhat you'll ownThis is a builder role. You will be responsible for crafting the core GTM strategy and assets from the ground up.The Narrative & Positioning: You will define the story. Who are we for? RevOps leaders? MOPS? Agencies? You'll find the wedge and develop the differentiated messaging that cuts through the noise.GTM Execution: You’ll build and run the launch campaigns for new features, our partner program, and the push beyond beta.The Content Engine: Write the high-impact web copy, landing pages, and product explainers that make HubSpot operators say, "I need this."Sales & Partner Enablement: Build the toolkit: the one-pagers, case studies, and pitch decks that articulate value and close deals.Customer Advocacy: Find our early adopters. Turn their "wins" (e.g., "saved 10 hours on an audit") into powerful testimonials and growth proof points.Ecosystem Intelligence: Map the HubSpot landscape. Identify the positioning white space and feed that intel back to influence pricing and the product roadmap.The Metrics: You'll define and track the KPIs that matter for a PLG-focused tool: signups, activation rate, and beta-to-paid conversion.You'll excel in this role if you:Have 4–8 years of PMM experience, specifically in B2B SaaS, RevOps, or MarTech.Genuinely understand the HubSpot ecosystem. You know the difference between Contacts, Companies, and Deals, and you understand the pain of managing workflows and data hygiene.Have a track record of shaping an early-stage GTM motion (beta or PLG tools).Are a master of translation—turning technical features into crisp, customer-centric value.Thrive in a fractional (10–20 hours/week), high-speed, "own your work" startup environment.Love the idea of building the product that "cleans up HubSpot chaos."Engagement modelLocation: Remote (Global)Commitment: 10–20 hours per week (flexible)Duration: 3–6 months, with a strong option to extend based on our growthCompensation: Competitive hourly or monthly retainerWhy Audit Fox 🦊This is your chance to pretty much shape a new category. You will own the voice and GTM strategy that takes a critical RevOps product from a targeted beta to a full-scale launch. You'll do it with a team that lives and breathes HubSpot, RevOps, and automation.👉 Up for it? Fill out this form to let us know about yourself: http://bit.ly/47rQUVQ
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