Senior Media Buyer

2 weeks ago

Palakkad, Kerala, India Web Cue Full time

We are looking for a results-driven Performance-Based Media Buyer to manage and optimize ad campaigns across multiple digital platforms. The ideal candidate will focus on ROI, ensuring cost-efficient conversions, and driving measurable results. This role requires expertise in campaign performance analysis, A/B testing, and scaling successful strategies to maximize revenue.

Key Responsibilities:

  • Plan, execute, and manage performance-based advertising campaigns (CPC, CPM, CPA, CPL).
  • Optimize campaigns to achieve specific KPIs, such as ROAS, lead volume, or cost-per-acquisition.
  • Utilize data-driven strategies to maximize ad efficiency.
  • Manage campaigns on platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, and other programmatic tools.
  • Monitor trends and platform updates to stay ahead of the competition.
  • Continuously analyze campaign performance and adjust bids, targeting, and creative to improve results.
  • Implement A/B tests on creatives, audiences, and landing pages for maximum ROI.
  • Manage and allocate budgets to achieve cost-efficient results.
  • Adjust bidding strategies to balance scale and cost efficiency.
  • Track campaign metrics using tools like Google Analytics, UTMs, and platform dashboards.
  • Provide weekly and monthly reports with actionable insights.
  • Present data-driven recommendations to improve campaign performance.
  • Work with creative teams to develop engaging ad content tailored to specific audiences.
  • Partner with analytics and development teams to enhance tracking and conversion attribution.

Required Skills and Qualifications:

  • Proven experience of minimum 2 years in performance-based media buying.
  • Demonstrated success in managing high-budget campaigns.
  • Proficiency in tools like Google Ads, Facebook Ads Manager, TikTok Ads, and programmatic platforms.
  • Strong knowledge of performance metrics (CPC, CPM, CPA, ROAS, etc.).
  • Familiarity with analytics tools like Google Analytics and tracking platforms.
  • Strong analytical and problem-solving abilities.
  • Excellent communication and teamwork skills.
  • Ability to multitask and meet tight deadlines.

Why Join Us?

  • Competitive salary and performance bonuses.
  • Opportunity to work with a data-driven and innovative team.
  • Career growth in the dynamic field of digital advertising.
  • Access to cutting-edge advertising tools and platforms.

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