ECommerce Performance Lead

CHANEL is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery, and Watches. Founded by Gabrielle CHANEL in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, CHANEL employs more than 32,000 people worldwide.

As an independent company, its core values are grounded in:

• Exceptional creation and client experience
• Nurturing human potential
• Having a positive impact – on people, the environment, and communities around the world.

As part of this, the House promotes arts, culture, and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.

ECOMMERCE MANAGER

We’re looking for an experienced, hands-on Ecommerce Manager to own end-to-end performance of our direct site (chanel.Com) and strategic e-retail partnerships. You will combine commercial accountability, product/UX ownership, partner relationship management, and operations excellence to grow revenue, protect the brand, and deliver a best-in-class client experience.

Your main responsibilities are:

Business & Commercial

• Own the P&L and growth plan for chanel.Com and e-retail partner channels.
• Develop and execute go-to-market and seasonal strategies (assortment, campaign launches).
• Track and report weekly/monthly performance vs. targets;
  identify levers to improve conversion, AOV and margin.

Partner & Stakeholder management

• Lead relationships with e-retail partners, negotiating commercial terms, assortment, and marketing support.
• Coordinate internal stakeholders: merchandising, brand, legal, finance, supply chain, CRM & client care, media, marketing and IT.
• Manage internal teams, internal partners & agencies (creative, paid media, platform support), ensuring alignment to brand standards and KPIs.

Product & Website Operations

• Act as product owner for chanel.Com: define roadmap, prioritize features, manage backlog, and drive releases with regional and global teams.
• Oversee site merchandising, PDP quality, content governance, imagery, and site search relevance.
• Ensure flawless client journeys (checkout, payments, PDP → cart → post-purchase) and localized experiences where relevant.

Fulfilment & Operations

• Own end-to-end operations for online orders: inventory accuracy & allocation, OMS/ERP integration, pick/pack SLA, delivery & returns performance.
• Reduce friction points: stockouts, cancellations, delivery delays and high return triggers.
• Work with supply chain and finance to optimize inventory, markdowns and sell-through.

Data, Analytics & Customer

• Use analytics to diagnose performance (conversion funnels, cohort analysis, CAC vs LTV).
• Build and present performance insights and recommended actions to senior leadership.
• Collaborate with CRM and CX teams to drive retention, repeat purchase and post-purchase NPS.

Brand & Compliance

• Ensure all digital and partner activity reflects brand positioning, legal/compliance and regional regulatory requirements.
• Safeguard brand integrity across partner listings and marketing.

WHAT YOU WILL BRING

Required

• 5–10+ years in ecommerce, digital commerce or online category management — with ownership of a brand site and marketplace/partner relationships. Luxury/beauty/CPG preferred.
• Proven P&L and commercial ownership experience.
• Strong product management chops: roadmap, user stories, release cadence, and cross-functional delivery.
• Hands-on with analytics (Google Analytics/GA4, Excel/Sheets). Comfortable with data, dashboards and making data-driven tradeoffs.
• Experience with ecommerce platforms (Salesforce Commerce Cloud, Magento, Shopify Plus or equivalent), OMS/ERP integrations and common marketing/CRM tools.
• Excellent stakeholder management and negotiation skills.
• Strong project and stakeholder management — able to run complex cross-functional programs.

Nice to have

• Experience with marketplaces and e-retailers in the region
• SQL or BI tool experience (Looker, Tableau, Power BI).
• Knowledge of digital acquisition channels (Paid Search, Social, Programmatic) and affiliate/partner models.

Personal attributes

• Strategic thinker with a bias for action — comfortable toggling between high-level strategy and day-to-day execution.
• Meticulous about quality and brand presentation.
• Collaborative leader: can influence senior stakeholders and lead dispersed teams.
• Customer obsessed, with strong problem-solving instincts.

Practical details

• Travel required to partner meetings, warehouse visits, retail POS as needed.
• This role will liaise closely with regional and global teams — strong communication and cultural sensitivity are essential.

CHANEL is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, and the business, and develop their personal motivations. This means everyone can grow, continue to be inspired, and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organization and its people.

CHANEL remains committed to rewarding people competitively, as well as offering initiatives such as well-being programs, learning and development opportunities, and parental leave for all parents globally.