Digital Acquisition Specialist

1 week ago

Delhi Division, India TRDFIN Support Services Pvt Ltd Full time

As a Meta & Google Ads Expert, you will be responsible for strategizing, executing, and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max). A key part of your role will include ensuring policy compliance, managing G2 verification requirements, and navigating ad restrictions specific to the financial services industry. Key Responsibilities - Plan and manage end-to-end performance campaigns across Meta and Google Ads platforms. - Build acquisition funnels tailored to borrowers, SMEs, CAs, and builder segments. - Optimize campaigns for CPL, CTR, ROAS, and loan conversion rates. - Set up and maintain pixels, conversion APIs, and tracking dashboards. - Create and test ad creatives, ad copies, and landing pages that align with fintech guidelines. - Handle G2 verification processes and ensure all campaigns meet Meta & Google’s advertising policies for financial services. - Collaborate with content, design, and tech teams for cohesive growth campaigns. - Monitor daily campaign performance and prepare weekly ROI reports. - Run A/B tests to identify winning creatives, keywords, and audience strategies. - Stay ahead of digital lending ad policies, RBI norms, and BFSI compliance requirements. Requirements - 4–6 years of experience in Google & Meta Ads with at least 2 years in fintech/BFSI. - Proven track record of lead generation campaigns in regulated industries. - Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics tools. - Strong knowledge of financial advertising restrictions and ability to navigate verification hurdles. - Experience in G2/Google Ads financial verification & Meta policy approvals. - Excellent analytical skills with expertise in data-driven campaign optimization. - Ability to manage large ad spends while driving performance efficiency. Preferred Skills - Prior work with loan marketplaces, NBFCs, or digital lending platforms. - Knowledge of multi-language targeting (English + regional). - Familiarity with SEO/organic growth synergies to support paid campaigns. - Strong creative sense for building fintech-compliant ad communication. What We Offer - Competitive salary with performance-linked incentives. - Leadership role in driving fintech digital marketing. - Direct exposure to lenders, borrowers, and ecosystem partners. - A fast-paced, growth-driven startup culture

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