Digital Marketing Specialist
2 weeks ago
Roles & responsibilities
As a Digital Marketing Specialist your role will be to Develop, execute, and optimize comprehensive digital campaigns across SEO, paid media, and our owned digital channels.
Activities:
Develop, execute, and optimize comprehensive digital campaigns across SEO, paid media, and our owned digital channels.
Manage projects from start to finish by collaborating with internal clients and cross-functional teams, ensuring alignment with business goals. Take full responsibility for digital marketing projects, ensuring smooth progression from initial strategy to final execution and analysis.
Work closely with your team of experts in SEO, Paid Media, and Marketing Automation, gaining invaluable international exposure and learning opportunities.
Monitor campaign performance using data-driven insights, providing actionable recommendations to maximize ROI and overall performance.
Create clear, detailed briefs for the operational team, ensuring that campaign objectives, creative guidelines, and technical specifications are effectively communicated. Ensure high-quality standards across all digital channels.
Knowledge, experience & skills
Experience: Minimum of 5 years of experience in digital marketing strategy & tactics with a clear focus of driving results on a global scale.
Technical Skills: A good understanding and relevant experience in platforms such as Google Ads, Microsoft Ads, META, LinkedIn, SEO tools (ex. Semrush). Relevant certifications (e.g., Google Ads, Facebook Blueprint) are needed.
Education: At minimum a Bachelor's Degree in Marketing, Business, Communications, or a related field.
Global Perspective: Experience with digital marketing channels across multiple regions with an understanding of cultural nuances and market-specific strategies.
Analytical Mindset: Strong data analysis skills, with the ability to interpret complex data sets and translate them into actionable strategies. A good understanding and experience with analytics tools such as Google Analytics is a must.
Communication: Excellent verbal and written communication skills (English), with the ability to present complex information clearly and concisely to different stakeholders.
Project Management: Strong organisational skills, with the ability to manage multiple campaigns and projects simultaneously, while meeting deadlines.
You're a team player who thinks about the collective result and has a flexible attitude.
Ability to work independently and effectively.
Excellent communication skills
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