Performance Marketing Manager
4 weeks ago
We’re hiring: Performance Marketing Manager (Meta / Google / Amazon)
Brand: Nippetals — Global Women’s Innerwear | Location: Mumbai / Remote (IST) | Type: Full-time | Comp: Competitive + ESOPs
Why this role matters
Women’s innerwear is a high-growth, multi-billion-dollar category where comfort, tech, and trust win. Nippetals is a global brand (Shopify + marketplaces) in adhesive bras, nipple covers, and boob tape—scaling fast across India, the U.S., and beyond. We’re looking for a full-stack growth owner to take us 1 → 10.
You’ll own (end-to-end):
• Meta: Full-funnel build, exclusions, creative/offer testing, budget pacing to CAC/ROAS/MER
• Google: Search, PMax, YouTube; query sculpting, asset groups, Shopping feed hygiene
• Amazon: SP/SB/SD; keyword & ASIN harvesting, dayparting, placement multipliers, TACoS
• Analytics (your #1 skill): GA4, GTM, clean UTMs, blended vs platform ROAS, contribution margin, LTV/cohorts; automate dashboards in Sheets/Looker Studio
• CRO & Landing Pages: Identify leaks, ship A/B tests, lift CVR/AOV with tight ad→page→offer fit
• Creative Engine: Brief UGC/influencers, rapid learning cadence, clear hypotheses + next actions
What success looks like (first 90 days):
0–30: Audit + stabilize tracking/structure, stand up one source of truth, launch 6–10 tests
31–60: Restructure for efficiency, pace to MER, launch 2–3 high-intent LPs, tighten Amazon TACoS
61–90: Automate reporting, set quarterly roadmap, compound MoM growth with clear rituals
Must-haves:
• 3–7+ years hands-on-keyboard across Meta/Google/Amazon (brand or performance agency)
• Proven scale with ₹5L–₹30L+/mo budgets to profitable outcomes
• Fluent in GA4, GTM, Looker Studio, Excel/Sheets (pivots, queries, regex)
• Built creative testing systems (hook hierarchy, first-3-seconds, offer framing)
• Real CRO wins (hypothesis → test → lift → rollout)
• Exceptionally organized: naming conventions, test logs, calendars, SOPs
How we work:
• Owner mindset: protect margin & cash; bias to action and clarity
• All hands on deck: start as an IC; interns will report to you as we scale—bring leadership
Apply:
Email monish@nippetals.com with your resume/, 2 campaign tear-downs (what/why/results), and a one-page 30-day testing plan.
Subject: “Nippetals PMM – I Ship Results.”
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