Marcom Manager

3 weeks ago

Gurgaon, Haryana, India Antal International Full time
Job Description

Job Description:-

Brand Management:-

Interpreting management direction into actionable marketing plan. Managing direct marketing campaigns for all product segments and the respective lead & ROI management Brand guideline control and process flow

Budget Management:-

Planning yearly and quarterly budgets and it's deployment amongst major marketing heads along with clear timelines. Working closely with APAC regional office marcom department to align key marketing campaigns and resource allocation. Ensuring timely claim management in co-ordination with finance for vendor payments etc. as per company processes.

Digital Marketing:-

Develop and manage digital marketing campaigns. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing. Develop and manage effective execution of social media strategy (FB, Twitter, Instagram, LinkedIn and Youtube). Manage content for website and social networking accounts such as Facebook, LinkedIn, Instagram, Twitter and Youtube as well as the email marketing compaigns. Ensure the organization's website(s) is well managed. Ensure efficient performance on the Search Engine Optimization of the website(s). Create online banner adverts and oversee pay per click (PPC) ad management. Review and analyse website traffic flow and provide regular internal reports to management for process improvement. Conductregular reviews with the digital agency.

eCommerce Marketing (Amazon, Flipkart etc):-

Optimal marketing on eCommerce sites with a major focus on Amazon Marketing Services (AMS). Ensure product page information is complete - pics/videos/product details etc. in a timely manner. Ensure timely development of quality creatives for all the platforms. Internationalsites & competition mapping on eCommerce Sites. Ensuring achievement of target marketshare on the respective platforms by product line.

Offline Marketing:-

Managing focus products marketing programs launched by APAC marcom team on quarterly basis. Oversee development & deployment of eDMs, Whatsapp eDMs, PDF datasheets. Work with APAC team for key product campaigns. Creation/identification for product videosfor key/hero models. Preparation and circulation of sales presentation for key models along with PMs. Oversee development and deployment of quality POSM for all product lines with 100% adherence to brand guidelines. Managing in-house customer database generated thru various touch points (End customers,service team data, trade show data, website & campaign end customer data base). Managing externally acquired customer databases and ensuring effective & periodic communication with them. Key B2C community management (Pro gamers, Architects, Graphic designer, Pro photographers etc) Ensure timely and quality creation, production and distribution of POSM for all B2C products. Ensure timely and quality execution of retail branding and signages placement. Creation of retail demo zones atselect retail counters across India. Ensure efficient and effective management of product reviews across key media. Ensure quality visibility in channel/trade magazines for brand both through paid advertisement and PR.

Key Influencer Marketing:-

Identifying key influencersin each focus productsegment and draw a detailed marketing strategy to engage them as per company directive. Identifying key influencersin each focus productsegment and draw a detailed marketing strategy to engage them as per company directive. Continuous engagement with key influencer in order to ensure optimized results through viral marketing. Share a quarterly plan for action and deliverables againstset targets. Develop and execute influencer marketing strategies and creative campaigns. Identify and build relationships with prominent influencers and thought leaders. Attend relevant events for networking and business purposes. Develop content ideas and write and curate content. Research relevant industry experts, competitors,target audience and users. Brainstorm new, creative approachesto influencer campaigns. Keep abreast of emerging trends, technologies and influencers. Liaising with the APAC marketing team to create and coordinate marketing strategies that work across different channels.

Store (Estore) marketing:-

Managing overall marketing efforts for online store (to be launched in Q2 2023).

Events, Exhibitions& Activations:-

Quarter plan for tradeshows, exhibitions and events for each of the product lines. Ensuring quality design, execution & participation during events. Collaborate with the product team for planning of activations and road shows. Execution of road shows at the local leve.

Advertising& Promotions:-

Cost effective ATL marketing & brand management. ROI efficient media buying. End consumer promotions management.

Public Relations:-

Regular reviews with PR agency. Manage all PR Activities related to review/Media/Coverage/Print Media/Social Media/Conference etc. Design and manage a quality rich PR calendar for leadership interaction with key media with desired outcome.

Vendor Management:-

Effective vendor management for Creatives, Printing, retail branding etc (Proper selection, negotiations and execution with Vendor panel for each segment). Control the quality of output of each vendor on a regular basis.

Team Management:-

Regular reviews of Marcom team to ensure quality and timely execution of tasks assigned. Weekly review meeting with the product team as well as management. Allocating key deliverables to individual team members and ensuring high performance level.

Marketing in Overseas territory:-

Managing overall marketing support for overseas markets being handled fromIndia namely, Bangladesh, Nepal, Sri Lanka, Bhutan and Maldives.

APAC Co-ordination:-

APAC co-ordination for Brand Guidelines, Website Management, Social Media Management, SEO & eComm marketing, key products campaigns, New product Reviews, regular updates and monthly reports and review.

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