Performance Marketing Strategist

3 weeks ago

Mumbai, India Dentsu Creative Full time

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.


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Role summary:

Job Title: Performance Marketing Strategist

Location: Mumbai

Total experience: 2+ yrs


Role Overview:

We are looking for a Performance Marketing Strategist to manage and optimize paid media campaigns for social media retainers across leading brands. This role offers hands-on exposure to campaign planning, analytics, and content performance optimization in a fast-paced agency environment.


Key Responsibilities:

  • Plan, manage, and optimize paid media campaigns on Meta and GDN for social media retainers across popular brands.
  • Monitor, track, and report campaign performance, providing actionable insights to improve results.
  • Own monthly media budgets , ensuring optimal spend allocation, pacing, and alignment with brand objectives.
  • Conduct analytics and research on platform content performance, identifying what resonates with audiences.
  • Track emerging platform trends and shifts in content formats to keep campaigns ahead of the curve.
  • Provide feedback loops to creative teams on content effectiveness and recommend areas of improvement.
  • Assist in developing spend strategies tailored to each brand’s objectives.


Skills & Experience:

  • 1–3 years of experience in performance marketing, preferably on Meta Ads Manager and GDN .
  • Strong analytical skills with proficiency in Excel/Google Sheets for campaign reporting and data interpretation.
  • Understanding of content trends on Instagram, YouTube, and emerging social platforms .
  • Ability to translate numbers into insights for creative and strategy teams.
  • Detail-oriented with strong ownership of budgets and timelines .


Employment Type: Full Time

Location: Mumbai (Andheri)

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