Employer Branding Expert

3 weeks ago

Noida, Uttar Pradesh, India EXL Full time

Role summary:

EXL seeks a dynamic, seasoned professional who excels at blending creativity with strategy to bring our brand vision to life. The ideal candidate should have a proven track record in creative direction, brand management—especially within the highly regulated U.S. insurance sector—and leading impactful social media strategies. This role focuses on crafting and executing compelling brand narratives and multi-channel social media campaigns to elevate brand recognition and engagement.

Key Responsibilities:

  • Develop and implement branding strategies aligned with EXL's vision and goals
  • Lead – Creation and execution of innovative social media campaigns to drive brand awareness, engagement, and growth
  • Key focus on personalization of content and short form videos – Oversee the development of compelling content around EXL & its offering for social media platforms – graphics, videos, and written content
  • Oversee brand narratives in videos, infographics, podcasts, and blogs.
  • Drive Digital Branding & Content Strategy - develop digital-first branding approaches (e.g., social media storytelling, performance creatives, influencer tie-ups).
  • Collaborate – cross-functional teams to ensure consistent brand messaging across all channels
  • Monitor and analyze – social media trends, metrics, and performance to optimize campaigns and strategies
  • Key focus on personalization of content and short form videos – Oversee the development of compelling content around EXL & its offering for social media platforms – graphics, videos, and written content
  • Establish and maintain relationships with key influencers and partners across EXL to amplify brand reach
  • Stay up to date with industry trends and best practices

Expected Qualifications:

  • Bachelor's degree in marketing, Communications, Business, or a related field; master's degree preferred
  • 8+ years of experience in branding and social media strategy, with key focus on US market
  • Proven experience in developing and executing successful branding and social media campaigns
  • Strong leadership and team management skills
  • Excellent written and verbal communication skills
  • Proficiency in social media management tools, analytics platforms, and content creation workflows
  • Creative / strategic thinker with the ability to generate innovative ideas and solutions

Essential Tools:

Adobe -

  • Premiere Pro
  • After Effects
  • Illustrator
  • Photoshop

Figma - (or Adobe XD)

  • Descript (or Adobe Podcast)
  • Frame.io or Wipster
  • Bonus/Good-to-Have
  • Canva Pro
  • Blender / Cinema 4D

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