Digital Marketing Lead

2 weeks ago

Ahmedabad, Gujarat, India Magneto IT Solutions Full time
Job Description
  • Client Engagement: Act as the primary point of contact for clients, providing regular updates, insights, and strategic recommendations.
  • Digital Strategy Development: Create and implement comprehensive digital marketing plans tailored to client goals, including SEO, PPC, content marketing, and Email Marketing.
  • Campaign Management: Oversee and manage digital marketing campaigns across various platforms (Google Ads, Facebook, LinkedIn, etc.), ensuring alignment with client expectations.
  • Website Optimization: Analyze and enhance client websites for SEO performance, user experience, and conversion rate optimization.
  • Data Analysis & Reporting: Monitor campaign performance using analytics tools (Google Analytics, SEMrush, etc.), and provide clients with detailed reports and actionable insights.
  • Budget Management: Work within client budgets to allocate resources effectively across marketing channels, maximizing ROI.
  • Industry Research: Stay updated on the latest digital marketing trends and best practices to advise clients on new opportunities and innovative solutions.
  • Project Coordination: Collaborate with internal teams as needed to execute and optimize marketing strategies.
  • Content Strategy: Guide the development of content that aligns with client brand voice and marketing objectives, including blogs, landing pages, and social media posts.


Requirements
  • 5 to 7 years of experience in digital marketing, with a strong focus on e-commerce store digital marketing and client reporting.
  • Proven track record in managing and executing successful SEO, PPC, and email marketing campaigns.
  • Excellent client management skills with the ability to communicate complex strategies clearly and effectively.
  • Strong analytical skills and experience with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs.
  • Knowledge of HTML, CSS, and content management systems (e.g., WordPress, Shopify).
  • Experience in developing and presenting detailed marketing reports and performance metrics.
  • Strong project management skills with the ability to meet deadlines and manage multiple client projects simultaneously.
  • Self-motivated, detail-oriented, and capable of working independently with minimal supervision.
  • Up-to-date knowledge of digital marketing trends and best practices.


Requirements
SEO

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