Senior Digital Marketing

3 weeks ago

Mohali, Punjab, India IndiWork Software Solutions Pvt. Limited Full time

Company Overview

IndiWork Software Solutions Pvt. Limited is a full-service provider for web design, development, and online marketing, serving various industries globally. Located in Mohali, we enable businesses to enhance their web presence, achieve better search rankings, and convert leads. Focusing on scalable business solutions, our mission is to allow clients to concentrate on marketing and sales, while we manage seamless back-end operations. We value passion, commitment, integrity, innovation, teamwork, and trust.

Job Overview

IndiWork Software Solutions Pvt. Limited is seeking a passionate and committed Mid-Level Senior Digital Marketing professional to join our team on a full-time, hybrid basis. The position is based out of Mohali, with work extending to Chandigarh, Ambala, and Patiala. The ideal candidate will possess proven expertise in digital marketing strategies and tools, contributing significantly to our mission of delivering scalable solutions.

Qualifications and Skills

  • Proven expertise in SEO/SEM to drive site traffic and improve search rankings (Mandatory skill).
  • In-depth knowledge of Google Analytics for monitoring web traffic and generating insights (Mandatory skill).
  • Proficiency with Email Marketing Platforms to create, send, and evaluate email campaigns (Mandatory skill).
  • Experience using Content Management Systems for updating and managing site content effectively.
  • Strong capability in Social Media Marketing to increase brand awareness and engage with customers.
  • Ability to conduct thorough Data Analysis to assess campaign performance and optimize marketing strategies.
  • Expertise in setting up and managing Pay-Per-Click Advertising to maximize reach and investment return.
  • Familiarity with Marketing Automation Tools to streamline marketing processes and campaigns.

Roles and Responsibilities

  • Develop and execute comprehensive digital marketing strategies to enhance online presence and lead generation.
  • Manage and optimize marketing campaigns across SEO, SEM, email, and social media platforms.
  • Utilize Google Analytics to track performance metrics, identify trends, and report on key marketing KPIs.
  • Oversee content management processes to ensure consistent and impactful messaging across all channels.
  • Collaborate with cross-functional teams to align marketing goals with business objectives.
  • Perform data-driven analysis to optimize marketing efforts and improve conversion rates.
  • Implement pay-per-click advertising strategies that align with business goals and budget considerations.
  • Enhance marketing automation processes to increase efficiency and scalability of campaigns.

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