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Digital Marketing Manager

1 month ago

Mohali, Punjab, India Collationhub Full time

Company Description

Collationhub is a vision driven IT company that aims to simplify businesses with the help of modern technology. The teams are focused on developing innovative business solutions to help businesses start their online presence right from the scratch. We help businesses find their identity with the branding that imprints a memory of the end customer, build a connection with the end consumers with robust web development, and moreover also provide the business with data centric strategies that help the businesses increase their revenue and scale at a pace that attains their purpose. 

The company is widely engaged with international clients varying from the European to US Market. We specialize in building B2B, D2C/B2C Ecommerce Brands. The core team consists of a Technically Backed Web Development Team, Data Specialized Marketing Team, & Core 3D /Design Team.

Role Description

We are seeking an experienced and dynamic Digital Marketing Manager to lead our marketing team and manage client relationships. The ideal candidate will have a proven track record in digital marketing, particularly in performance marketing, and will be well-versed in the eCommerce industry. This role requires a strategic thinker who can drive our clients' online success while managing and mentoring a talented team. 

Key Responsibilities: 

  • Team Management: Lead, mentor, and manage a team of digital marketing professionals, including SEO specialists, PPC experts, content creators, and social media marketers. 
  • Client Relations: Act as the primary point of contact for key clients, ensuring their digital marketing strategies align with business objectives and deliver measurable results. 
  • Strategy Development: Develop, implement, and oversee comprehensive digital marketing strategies that drive traffic, engagement, and conversions for our clients' online stores. 
  • Performance Marketing: Manage and optimize performance marketing campaigns across multiple channels, including Google Ads, social media platforms, and other relevant PPC channels. 
  • SEO & Content: Oversee SEO strategies to improve organic search rankings and drive organic traffic, while ensuring high-quality content production. 
  • Social Media Marketing: Develop and manage social media strategies that enhance brand visibility and engagement across platforms such as Instagram, Facebook, and Pinterest. 
  • Data Analysis: Monitor and analyze campaign performance, providing regular reports and insights to clients, and adjusting strategies as needed to meet KPIs and ROI targets. 
  • Budget Management: Manage digital marketing budgets, ensuring effective allocation of resources to maximize ROI for clients. 
  •  E-Commerce Focus: Apply knowledge of the eCommerce industry to optimize clients' online stores, enhance user experience, and increase sales.

Qualifications:

  • Experience: Minimum of 5+ years of experience in digital marketing, with at least 3 years in a managerial role, preferably in the eCommerce industry.
  • Expertise: In-depth knowledge of performance marketing, including PPC, SEO, social media, and content marketing.
  • Leadership Skills: Proven ability to lead and inspire a team, with excellent communication and interpersonal skills.
  • Analytical Mindset: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Client Management: Experience in managing client relationships and delivering results that exceed expectations.
  • Education: A bachelor's degree in Marketing, Business, or a related field is preferred. Advanced certifications in digital marketing are a plus.
  • Tools Proficiency: Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, and others.

What we offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • Competitive salary and benefits package.
  • The chance to work with a diverse portfolio of clients in the jewelry industry.

How to Apply:

Interested candidates should submit their resume, along with a cover letter detailing their experience and why they are the ideal fit for this role, to