Brand Manager – School

4 weeks ago

Chennai, India The Banyan HR Consults Chennai Full time

Job Title: Brand Manager – School & Education Sector Location: Chennai, Tamil Nadu Experience: Minimum 8 Years Salary: Up to ₹12 LPA Industry: Education / EdTech / School Branding Job Summary: We are seeking an experienced and creative Brand Manager to lead brand strategy, communication, and positioning in the school and education sector . The ideal candidate will have a strong background in educational marketing, school branding, and campaign management to drive visibility, trust, and engagement across the region. Key Responsibilities: Develop and implement comprehensive brand strategies aligned with the organization’s goals in the education segment. Plan and execute marketing and branding campaigns (digital, print, and on-ground) to strengthen brand awareness. Work closely with school management, principals, and academic teams to align branding efforts with institutional objectives. Conduct market research and competitor analysis to identify brand opportunities and trends in the education sector. Manage brand communications , PR activities, events, and partnerships to enhance brand image. Collaborate with design, content, and digital teams for consistent brand messaging across all platforms. Monitor and report brand performance metrics , campaign ROI, and market insights. Lead creative campaigns for admissions, events, and school initiatives. Ensure brand consistency in all communication and marketing collateral. Manage relationships with external agencies, media partners, and vendors. Key Skills & Competencies: Proven experience in education marketing or school branding (mandatory). Strong understanding of brand positioning, strategy, and communication . Excellent leadership, presentation, and stakeholder management skills. Proficiency in digital marketing, ATL/BTL campaigns, and social media management . Creative mindset with strong analytical and problem-solving abilities. Ability to handle multiple projects and meet deadlines in a fast-paced environment. Qualifications: Bachelor’s / Master’s degree in Marketing, Business Administration, Communications , or a related field. Minimum 8 years of relevant experience , preferably in school, education, or EdTech sector .

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