Senior Digital Marketing Executive

2 weeks ago

Indore, Madhya Pradesh, India Webvillee Technology pvt ltd Full time
Job Description

About us


Founded in 2011, Webvillee specializes in delivering enterprise-grade software solutions that drive digital transformation. With expertise in design, innovation, and engineering, we provide scalable,long-term solutions tailored to enhance operational efficiency and customer experiences. Our proficiency in integrating advanced technologies, including cloud solutions and ERP/CRM systems,combined with our status as Salesforce and SAP-certified partner, ensures seamless operation efficiency. We allow businesses to focus on growth and strategy while we manage their technical complexities and improve the operation efficiencies.

About the Role

We are seeking an experienced Senior Digital Marketing Executive to develop, implement, and manage digital marketing strategies that enhance brand awareness, drive website traffic, and generate leads. The ideal candidate will have a strong background in digital marketing, including SEO, PPC, social media, email marketing, and content strategy. This role requires creativity, analytical thinking, and a data-driven approach to optimize marketing campaigns for maximum impact.

Requirements
  • Ability to write engaging, SEO-friendly content for websites, blogs, social media, ads, and email campaigns.

  • Experience in crafting compelling ad copy, landing page content, and email marketing campaigns.

  • Experience in handling LinkedIn, Twitter, Instagram, Facebook, and other platforms with organic & paid strategies.

  • Skilled in using Google Analytics, Search Console, and social media insights to track and optimize campaign performance.

  • Ability to create and schedule posts, track engagement, and run paid campaigns.

  • Ability to stay updated with the latest digital marketing trends, AI tools, and growth-hacking techniques.

  • Experience with social media analytics and reporting.

  • Ability to plan and execute multi-channel marketing campaigns.

  • Proficiency in Google Analytics, Google Tag Manager, and UTM tracking.

  • Ability to interpret data and generate actionable insights for marketing improvement.

  • Experience with conversion tracking and attribution models.

  • Understanding of funnel optimization, retargeting strategies, and CRO.

  • Knowledge of AI tools for content creation (Chat GPT, Jasper, Copy.ai).

  • Strong analytical and problem-solving mindset.

  • Creativity and innovation in digital marketing campaigns.

  • Adaptability to new trends, platforms, and technologies.

  • Ability to work independently and as part of a team.


Benefits
  • Flexible work schedule.

  • Competitive Pay.

  • Opportunities for Growth and Advancement

  • Transparent Performance and management system

  • Work with the latest technologies and tools.

  • Medical Insurance.

  • Five Days working culture.

  • Diverse and Inclusive workplace.


Requirements
Assist in the creation, scheduling, and execution of email marketing campaigns. Write and edit email content that aligns with brand messaging and objectives. Segment email lists based on various criteria (e.g., demographics, past behavior). Track and report on email marketing metrics, including open rates, click-through rates, and conversion rates. A/B test email subject lines, content, and layouts to optimize campaign performance. Collaborate with design and content teams to create visually appealing and engaging emails. Maintain email databases and ensure data integrity. Stay updated with email marketing trends, best practices, and industry regulations (e.g., GDPR, CAN-SPAM).

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