Marketing Executive

4 weeks ago

Kannur, India Digichorus Technologies Pvt Ltd Full time

We are seeking a results-driven marketing professional to enhance our brand presence and drive growth in the IT services and products space. This role is a blend of strategic marketing, client outreach, and data-driven execution.


Key Responsibilities:

  • Market Research & Lead Generation: Identify potential clients, industries, and emerging opportunities in the IT services and SaaS/product ecosystem.h
  • CRM & Data Management: Maintain structured lead databases, track client interactions, and manage campaigns through CRM platforms.
  • Targeted Outreach: Run personalized campaigns via , email, and digital platforms to connect with decision-makers in tech-driven businesses.
  • Product Marketing Collaboration: Partner with product and IT teams to create impactful promotional materials, case studies, and technical collaterals.
  • Digital Marketing Execution: Use SEO, SEM, social media, and automation tools to increase brand visibility and generate qualified leads.
  • Performance Tracking: Leverage analytics tools (Google Analytics, CRM dashboards, campaign metrics) to optimize strategies and maximize ROI.


Qualifications:

  • Bachelor’s degree in Marketing, Business, IT, or related field.
  • 2–3 years of experience in marketing or business development, preferably in IT services, SaaS, or product companies.
  • Familiarity with digital marketing tools, CRM systems, and automation platforms.
  • Strong communication skills to articulate technical solutions in simple, business-oriented language.
  • Creative problem-solving ability with a data-driven mindset.
  • Ability to work collaboratively with product, design, and engineering teams.

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