Senior Executive

4 weeks ago

Bengaluru, Karnataka, India Grapes Worldwide Full time

About Us:

Grapes Worldwide, India's leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do Agile minds are at our core with a continuous endeavor to invest in talent.

Key Responsibilities:

  • Plan, execute, and optimize programmatic advertising campaigns using DV360.
  • Monitor campaign performance and ensure timely optimizations to achieve KPIs (CTR, VTR,Reach, etc.).
  • Develop and maintain comprehensive Excel-based reports to track performance and provide actionable insights.
  • Collaborate with internal teams to align campaign strategies with overall business objectives.
  • Troubleshoot and resolve technical issues related to programmatic campaigns.
  • Manage budgets effectively, ensuring optimal allocation of ad spend across campaigns.
  • Conduct audience research and leverage data-driven insights to refine targeting strategies.
  • Stay updated with the latest trends, tools, and technologies in programmatic advertising and DV360.

Required Skills & Qualifications:

  • 2-3 years of hands-on experience with DV360 in managing programmatic advertising campaigns.
  • Proficiency in campaign monitoring, optimization, and troubleshooting.
  • Strong analytical skills with the ability to interpret data and generate insights.
  • Advanced Excel skills for reporting, including pivot tables, VLOOKUP, and chart creation.
  • Excellent communication and interpersonal skills for client interaction and internal collaboration.
  • Understanding of other Google Marketing Platform (GMP) tools is a plus (e.g., Google Ads, Campaign Manager 360).
  • Familiarity with audience targeting strategies, remarketing, and display/video ad formats.
  • Detail-oriented with the ability to manage multiple campaigns simultaneously.
  • Certification in DV360 or Google Marketing Platform is preferred but not mandatory.

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