Rotimatic - Manager - Performance Marketing

3 weeks ago

Bangalore Division, India Rotimatic Full time

Role: Performance Marketing Manager

Experience- 3- 5 years-

Location: Sarjapur, Bangalore

Position:- Full-time

Company: Rotimatic

Rotimatic is the world's first and only fully automated, IoT and AI enabled kitchen robot that measures, kneads, rolls, cooks and puffs perfectly round flatbreads, every single time. It takes away the hassle of making flatbreads with hands and allows users to get creative without compromising on health.

Rotimatic has already touched lives of 100,000+ happy families around the world and has been instrumental in reversing unhealthy eating habits, one roti at a time. Rotimatic is transforming home kitchens and revolutionizing the kitchen robotics segment.

Job Description:

We are looking for a Performance Marketing Manager to drive customer acquisition, engagement, and revenue growth through data-driven marketing campaigns. The ideal candidate will be responsible for executing and optimizing multi-channel marketing strategies, leveraging analytics to ensure efficiency and maximizing ROI.

As a Performance Marketing Manager at Rotimatic, you will drive customer acquisition, engagement, and retention through data-driven marketing strategies across digital channels. With a focus on scalability and ROI, you will craft and execute campaigns that amplify brand visibility, optimize conversion rates, and ensure a seamless customer journey. Collaborating with cross-functional teams, you'll use analytics to uncover insights, refine strategies, and contribute to Rotimatic's mission of revolutionizing kitchen automation globally.

Key Responsibilities:

- Design marketing programs for top of the funnel, middle of the funnels and identify right channels of growth across digital, offline, social etc

- Drive both paid performance and use data to analyse success.

- Analyze data and callout insights, drive decisions backed with data

- Own end-to-end execution, measurement, reporting and optimization of paid campaigns

- Provide recommendations around campaign structuring, targeting across Search, display, remarketing, email marketing, and revenue programs in accordance with revenue goals.

- Writing own Search Ad Copy and working with teams to build and optimize landing pages

- Improve quality score of ads on google and optimize campaign structure

- Running A/B tests across paid search campaign, email campaigns, landing pages

- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep himself/herself well-informed with the latest in industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with internal revenue goals.

- Perform traffic and competitor analysis regularly to maintain an edge

- Ability to plan, design, and execute paid social (Facebook, Quora, Reddit, LinkedIn) campaigns

- Ability to build and track conversion funnels using internally developed dashboards as well as 3rd party tools

- Optimize campaign performance towards awareness, acquisition, retention, and reactivation goals.

- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)

Your competencies, skills, and qualifications:

- You have a Graduate/postgraduate degree or higher.

- You have minimum of 3+ years of experience, and 2+ years in driving performance marketing campaigns in consumer-based/D2C company through brand and agency.

- You have managed previously marketing monthly spends of around 1Cr or more in the performance marketing for a D2C brand with the company turnover being 100 + Cr.

- You are certified on the Google advertiser ecosystem (Analytics, Adwords, Display).

- You are highly analytical and can analyze data to identify trends and opportunities.

- You are very hands-on and lead from the front to get it done.

- You have high amount of hustle and ability to discover opportunity / arbitrage.

- You are a people's person and can effectively lead teams and play well with peers.

- You can effectively communicate across audiences and in the written & oral.

- You are detail oriented and care about the little things.

Why choose Rotimatic?

Pioneering a Cutting-Edge Product: The opportunity to market a product that leverages automation, and AI can be career-defining, offering exposure to a high-tech, rapidly evolving industry.

D2C Insights: get to work on deeper customer engagement, faster feedback loops, and greater control over the brand narrative, making it an ideal environment

Data-Driven Campaigns: Be a part of a vast data driven campaign, get to work on big numbers for large effective scalable outcomes across various countries.

Building Consumer Trust: Being a part of storytelling helping consumers understand the type of product.

Collaborating with Visionaries: Working closely with co-founders & stakeholders offering a chance to have a direct impact on the company's trajectory.

Core Team experience: Be a part of the core team influencing the product development, branding, and scaling strategies.

Making a Difference: Working on meaningful projects where your contributions shape the company's success and redefine consumer experiences.

Our Interview process:

- HR round

- Psychometric Test

- Technical Round

- Round with Co-founder

- F2F round

- HR- Offer stage discussion

Interview process timeline: 10-15 days

(ref:iimjobs.com)

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