Growth - Performance Marketing Manager

4 weeks ago

Bangalore, India Rotimatic Full time
Role: Performance Marketing Manager

Experience- 8-12 years

Location: Sarjapur, Bangalore

Position: Full-time

Company: Zimplistic

Rotimatic is the world’s first and only fully automated, IoT and AI enabled kitchen robot that measures, kneads, rolls, cooks and puffs perfectly round flatbreads, every single time. It takes away the hassle of making flatbreads with hands and allows users to get creative without compromising on health. As the creator of the world’s first fully automated roti-making machine, we empower millions of households globally to enjoy fresh, homemade meals effortlessly.

Rotimatic has already touched lives of 100,000+ happy families around the world and has been instrumental in reversing unhealthy eating habits, one roti at a time. Rotimatic is transforming home kitchens and revolutionizing the kitchen robotics segment.

Role Summary:

As part of our mission, we are looking for a dynamic and results-oriented Performance Marketing Manager to drive our customer acquisition strategies and fuel the next phase of growth.

Role and Responsibilities

As a Performance Marketing Manager, you will:

- Develop and Execute Growth Strategies: Design and implement innovative customer acquisition strategies across multiple digital and offline channels to achieve aggressive growth targets. - Performance Marketing Leadership: Manage and optimize paid campaigns (Google, Facebook, Instagram, LinkedIn, etc.) to maximize ROI and CAC efficiency. - Data-Driven Decision-Making: Leverage analytics tools (Google Analytics, Tableau, etc.) to measure campaign performance, derive insights, and refine strategies. - Collaborate with Product and Marketing Teams: Work cross-functionally to align growth strategies with product development, branding, and customer engagement initiatives. - Optimize Conversion Funnels: Identify opportunities to enhance the customer journey, improve conversion rates, and drive engagement at every stage of the funnel. - Partnerships and Affiliates: Develop partnerships with affiliates, influencers, and complementary brands to expand Rotimatic’s reach and customer base. - Stay Ahead of Trends: Keep up with industry trends, competitive landscape, and new tools to ensure Rotimatic remains a leader in its category.

-

Qualifications

- 8–12 years of experience in growth marketing, customer acquisition, or performance marketing, preferably in the consumer tech or D2C space. - Working on a 100Cr+ D2C revenue (not marketplace revenue) company handling a minimum monthly budget of 1Cr. - Having a deep consumer market understanding and mindset, a detailed understanding of the channel-wise attribution model - Managed a team of a minimum of 3-5 team members. - Proven track record of scaling customer acquisition efforts through data-driven strategies. - Worked on other channels apart from paid ads for acquisition. - Strong analytical and problem-solving skills with the ability to make data-backed decisions. - Exceptional communication and collaboration skills to lead teams and partner effectively with stakeholders.

Why Join Rotimatic?

1. Revolutionize the Future of Food Tech:

Be part of a cutting-edge AI food tech company that is redefining the way the world eats, creating convenience without compromising health.

2. Innovation at the Core:

Work with a passionate and talented team that values creativity, experimentation, and pushing the boundaries of what’s possible.

3. Global Impact:

Rotimatic has a global customer base and continues to expand, offering you the chance to contribute to a product that changes lives around the world.

4. Collaborative Culture:

Join a supportive and collaborative work environment that encourages ownership, innovation, and a balance between work and life.

5. Professional and Personal Growth

Skill Development: Leading growth in a D2C tech company provides hands-on experience in cutting-edge marketing techniques, analytics, and growth hacking.

Entrepreneurial Exposure: Joining a high-growth, innovative company like Rotimatic offers you the entrepreneurial experience of scaling a business, a career milestone that prepares you for future leadership roles.

6. Opportunity to Work with Visionary Leadership

Founder-Led Collaboration: Work closely with the co-founders and leadership team to align growth strategies with the company’s long-term vision, gaining insights into high-level decision-making.

Strategic Influence: This role isn’t just about execution—you’ll be a strategic partner shaping Rotimatic’s future in an innovative industry.

Interview Processes:

HR Evaluation Round

Interview with the Marketing Head

Assignment Stage

Interview with the Founders

Offer Stage

Interview Timeline: 10-15 days

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