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Motion Education
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Motion Education
4 weeks ago
Key Responsibilities:
Brand Strategy Development:
- Define, develop, and execute the brand's vision, mission, and values in alignment with business goals.
- Create a comprehensive brand strategy to position the company as a leader in the EdTech space.
Market Research and Insights:
- Conduct market analysis to understand industry trends, competitor activities, and audience behavior.
- Translate insights into actionable branding initiatives that resonate with target segments.
Brand Communication:
- Develop compelling messaging and narratives that highlight the company's unique value proposition.
- Oversee the creation of brand assets, including logos, taglines, visuals, and tone of voice guidelines.
Content and Campaign Oversight:
- Collaborate with marketing and creative teams to design and execute campaigns across various channels (digital, social, print, events, etc.
- Monitor campaign performance, ensuring consistency with brand identity and objectives.
Stakeholder Collaboration:
- Work closely with cross-functional teams, including product, sales, and customer experience, to ensure cohesive brand representation.
- Build partnerships with industry influencers, educators, and media to amplify brand presence.
Brand Governance:
- Establish and enforce brand guidelines to maintain consistency across all touchpoints.
- Regularly audit brand performance and implement improvements as needed.
