Motion Education

4 weeks ago

Jaipur, Rajasthan, India Motion Education Pvt Ltd Full time

Key Responsibilities:

Brand Strategy Development:

- Define, develop, and execute the brand's vision, mission, and values in alignment with business goals.

- Create a comprehensive brand strategy to position the company as a leader in the EdTech space.

Market Research and Insights:

- Conduct market analysis to understand industry trends, competitor activities, and audience behavior.

- Translate insights into actionable branding initiatives that resonate with target segments.

Brand Communication:

- Develop compelling messaging and narratives that highlight the company's unique value proposition.

- Oversee the creation of brand assets, including logos, taglines, visuals, and tone of voice guidelines.

Content and Campaign Oversight:

- Collaborate with marketing and creative teams to design and execute campaigns across various channels (digital, social, print, events, etc.

- Monitor campaign performance, ensuring consistency with brand identity and objectives.

Stakeholder Collaboration:

- Work closely with cross-functional teams, including product, sales, and customer experience, to ensure cohesive brand representation.

- Build partnerships with industry influencers, educators, and media to amplify brand presence.

Brand Governance:

- Establish and enforce brand guidelines to maintain consistency across all touchpoints.

- Regularly audit brand performance and implement improvements as needed.

(ref:iimjobs.com)

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