Brand Development Manager

4 weeks ago

Pune, Maharashtra, India Orange Pet Nutrition Full time

Purpose:

 To boost offline Sales of Small Bird & Fish division In Pet foods.

 Responsible for identifying and creating opportunities for company growth, primarily through

assigned brands.

This role deals with a wide variety of tasks including, but not limited to the following:

Main Responsibilities:

 Research and identify new business opportunities for development, including but not restricted to new

customers, new markets, new routes to market, new products, competitor activities, and trends.

 Develop and build business partnerships that will result in long-term profitable contracts.

 Manage agreed existing customer accounts to strengthen performance and improve profitability, namely

customers in the international partners, Pet Trade sector, E-retail, Industry Influencers, etc.

 Actively manage brand accounts through relationship management, product range management,

promotion & pricing strategy, inventory management, and competition market data.

 Track and forecast individual brand and product performance metrics communicating internally and

externally.

 Work collaboratively with the sales team to establish relations with major suppliers.

 Set and monitor net sales target goals for assigned brands, regions, and/or client accounts

 As a key interface, work with the sales team in areas of the business to deliver customer requirements:

i.e. technical knowledge, product presentations, and promotional proposals.

 Manage marketing spending to stay within a set budget, Evaluate all promotional activity for

effectiveness

 Work closely on product branding, and visibility as per brand guidelines

 Attendance at trade exhibitions and customer events to develop business.

 Build a strong, in-depth foundation of knowledge for all company brands/products

 Gain an awareness of cross-functional departments within the business to build product and processing

knowledge.

Skills & Competencies:

 Communication skills – Ability to clearly and concisely communicate with consumers and key stakeholders

while operating and working with an international team in different time zones

 Strong listening, written and verbal skills – Ability to demonstrate sales capability, knowledge and

understanding of the business, products, and people. Excellent verbal, written & listening communication skills,

including strong presentation, negotiation and influencing abilities

 Commercial Acumen – Understands the impact of costs and has a focus on profit when driving sales growth.

Able to understand the financial impact of actions.

 Techsavvy: Email, Office 365, Advanced Excell, PPT etc…

 Analytical Skill: Exposure in Trend Analysis, Competitor Analysis, Demographical Analysis, White spot Analysis

Etc..

Preferences


• Masters/Equivalent degree in Business or related discipline with 5 or more years of experience.


• Experience in selling to major accounts. Full understanding of frontline customer services and handling difficult

situations with excellent problem-solving skills.


• Category Understanding of the pets or pet food industry/ F& B.

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