
Music Programming Manager
3 weeks ago
Key Responsibilities
1. Content Strategy & Curation
• Define the overall programming strategy — what kind of music is showcased, when, and to
whom.
• Develop editorial calendars for playlists, campaigns, seasons, and creator trends.
• Ensure genre/mood/topic coverage aligns with business goals (e.g., more music for travel
vlogs, corporate AVs, etc.).
2. Team Leadership & Collaboration
• Lead a team of curators, playlist editors, or content managers.
• Work closely with Music Acquisition, A&R, Marketing, Product, and Data teams.
• Guide curation based on content gaps, data insights, or upcoming product features.
3. User & Market Insights
• Understand the needs of Hoopr's core users — Brands, Businesses & YouTubers
• Leverage data and analytics to inform curation decisions (e.g., which tracks perform well,
which playlists convert best).
• Keep up with content trends on TikTok, YouTube, Instagram, etc., and adjust programming
accordingly.
4. Campaigns & Discovery
• Drive thematic campaigns like "Summer Essentials," "Creator Favorites," or "Top Songs for
Gaming."
• Optimize playlist placements and homepage content to increase track discovery, downloads,
and licensing.
• Coordinate with marketing for artist spotlights, new release pushes, or seasonal rollouts.
5. Content Performance Monitoring
• Track how playlists and curated collections perform in terms of engagement, usage, and
downloads.
• Test and iterate based on what's working or not — with a product mindset.
Requirements
• 4–6 years of experience in music programming, editorial curation, or content strategy at a
music-tech company, DSP, media platform, or similar.
• Strong understanding of music genres, moods, and social media use cases
• Proven ability to lead curation initiatives across multiple genres and formats, with a keen
sense of music discovery and audience needs.
• Comfortable working with data to make content decisions; experience interpreting
dashboards or using tools like Mixpanel is a plus.
• Experience collaborating cross-functionally with product, marketing, A&R, and content
operations teams.
• Excellent communication and project management skills, with the ability to manage
timelines, campaigns, and curation calendars.
• A strong global music sensibility with the ability to spot trends across platforms like TikTok,
Instagram, and YouTube.
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