Social Media Marketing Specialist

Kara Healthcare are continuously looking to recruit talented individuals to join our caring, enthusiastic, and supportive team. Everyone here has a fundamental part to play in our continued success and growth.

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About the ideal candidate

The Social Media Marketing Specialist will be responsible for leading and implementing comprehensive digital marketing strategies and public relations campaigns to enhance brand visibility and business growth for Kara HealthCare. This role requires a dynamic and creative approach to managing multiple marketing channels and PR activities while ensuring alignment with the company's vision and objectives. The candidate must be Proficient and have extensive experience in increasing followers and engagement on Social Media Platforms.

Core Responsibilities:

PR and Brand Awareness:

• Develop and manage all public relations activities, including award submissions and collaborations with influencers and bloggers.
• Foster relationships with media and external stakeholders to amplify brand presence.

Digital Marketing Strategy:

• Design and execute digital marketing campaigns across various channels such as social media, email marketing, SMS, and third-party platforms.
• Optimise web presence to increase brand engagement and drive traffic.

Campaign and Event Management:

• Lead marketing campaigns, oversee event calendars and coordinate marketing plans for key projects like awards and customer retention projects.
• Organise and participate in events and other promotional activities.

Collaboration and Content:

• Collaborate marketing and PR efforts.
• Produce engaging content for different platforms, including video content for social media.
• Collaborate with partners and brands for joint marketing initiatives and content creation.

Performance Analysis:

• Monitor and analyse the effectiveness of marketing campaigns and strategies.
• Achieve set KPIs related to PR backlinks, award achievements, blog collaborations, and sales targets.

Special Projects:

• Lead special projects like the Refer a Friend campaign, merchandise launch, and other internal initiatives.
• Manage innovative projects to diversify marketing efforts and enhance customer engagement.

Key Performance Indicators:

• Effective teamwork and collaboration.
• Proficiency in various PR and digital marketing tools.
• Flexibility in adapting to business needs and working hours.
• Strong organisational and communication skills.
• Positive approach to changes and feedback.
• Achievement of quarterly business and marketing objectives.

This role requires a balance of creativity, strategic thinking, and effective communication to drive the marketing and PR efforts of Kara Healthcare. The Social Media Marketing Specialist will play a pivotal role in shaping the company's public image and achieving its marketing goals.

Job Type:

• Full-time
• Permanent

Benefits:

• Company events
• Company pension
• Work from home

Schedule:

• Monday to Friday

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 3 years (required)
• Marketing: 3 years (required)

ABOUT

Kara Healthcare is a quality care provider devoted to delivering first-class dementia, nursing, residential, and respire care to residents living in our homes. We believe our residents deserves choice, dignity, and independence.

Our main focus is to create a friendly, safe, and warm environment for everyone in our homes. Tailored care plans and 24-hour personal support for each resident help us achieve this. We offer a wide variety of care options from short and long-term residential to person-centred nursing care.

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