Associate Vice President- Brand
4 weeks ago
Location : New Delhi, India
Experience : 10-15 years
Industry : Online Gaming
A leading online gaming company known for its innovative platforms and commitment to providing exceptional player experiences. Over the past decade, the company has established itself as one of the most trusted and recognized brands in the online gaming industry. With a player-first approach, cutting-edge technology, and a strong focus on community building, the company aims to elevate skill-based gaming while creating authentic and engaging brand narratives.
This isn’t your typical corporate branding role. The Associate Vice President - Brand will own the critical task of stitching together the company’s core brand pillars—content, player narratives, promotional initiatives, and the gaming product—into a cohesive story that enhances the brand’s authenticity and market presence.
We’re looking for someone who thrives in a startup-like environment and is comfortable rolling up their sleeves to execute campaigns, build processes, and bridge gaps between management and teams. This is a highly collaborative role, requiring an individual who can act as the operational glue between the leadership and various teams to ensure seamless execution of brand strategies.
Key Differentiator : This role suits someone who has transitioned from an agency background to working in a fast-paced brand environment (preferably startups, e-commerce, or gaming). We want someone with hands-on experience who can align with the entrepreneurial spirit and passion for innovation.
- Brand Cohesion and Integration :
- Unify the company’s core pillars:
- Content Creation : Oversee narratives that resonate with audiences.
- Hero Building : Develop engaging campaigns around rising stars in the field, positioning them as leaders and role models.
- Promotions & Events : Lead impactful online and offline campaigns to amplify visibility.
- Product Excellence : Highlight the cutting-edge features and unique offerings of the gaming product through compelling storytelling.
- Collaborate closely with leadership and cross-functional teams to integrate these elements into a unified and compelling brand identity.
- Leadership and Stakeholder Collaboration :
- Act as the bridge between senior management and brand departments (content, promotions, social media).
- Provide guidance to teams while aligning their goals with the company’s strategic vision.
- Work closely with product, technology, data analytics, and operations teams to execute campaigns seamlessly.
- Operational Ownership :
- Identify and address gaps in current brand strategies.
- Structure workflows and establish processes to improve efficiency and ensure no campaign is left unfinished.
- Brand Positioning :
- Enhance the brand’s authenticity and market positioning through thoughtful campaigns that showcase its decade-long expertise and leadership in the gaming industry.
- Expand the platform’s audience reach while fostering deeper engagement with existing players.
- Metrics and Success :
- Define and monitor KPIs across campaigns, including content reach, brand exposure, promotional effectiveness, and player engagement.
- Professional Background :
- 10-15 years of experience, with a proven track record in branding within fast-paced environments such as startups, gaming, or e-commerce.
- Candidates with agency-to-brand transitions are highly preferred, as they combine creative thinking with practical execution.
- Hands-on experience in promotions, events, and multi-channel campaigns is a must.
- Collaborative Leadership :
- Ability to work closely with senior management while leading and motivating diverse teams.
- Strong interpersonal skills to foster alignment across functions and manage relationships with external partners.
- Execution and Problem-Solving :
- A doer who thrives on solving operational challenges and creating order out of chaos.
- Comfortable in environments that require high agility, quick decision-making, and resourceful execution.
- Deep Industry Understanding :
- Knowledge of the gaming ecosystem and a genuine interest in skill-based games is highly desirable.
- An understanding of skill-based gaming as a sport and its cultural nuances will be an added advantage.
- Vision and Drive :
- An entrepreneurial mindset combined with the ability to think long-term about brand positioning and growth.
- Impactful Role : Shape the brand identity of one of India’s leading gaming platforms and be at the forefront of its growth journey.
- Dynamic Culture : Work in a high-energy, fast-paced environment that values innovation and creativity.
- Competitive Compensation : We’re open to designing a package that matches the right candidate’s expertise and aspirations.
- Reorganizing and streamlining a parallel team structure that currently operates in silos.
- Balancing hands-on operational responsibilities with collaborative leadership across functions.
- Driving brand authenticity while maintaining agility and speed in execution.
This role is designed for someone who is passionate about gaming, thrives on challenges, and brings a fresh perspective to branding in dynamic industries. If you’ve ever felt restricted by the boundaries of traditional agency or corporate roles, this is your opportunity to build, create, and lead in an environment that rewards innovation and execution.
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