Director of Marketing and Demand Generation

PLEASE NOTE THAT IS A GLOBAL ROLE AND REQUIRES EXTENSIVE EXPERIENCE WITH US, EU AND OTHER GLOBAL MARKETS. THE WORK TIMES ALSO WILL BE HYBRID FROM 1 pm - 10 pm IST.

About SimplifyVMS

SimplifyVMS is a leading VMS platform, providing cutting-edge Vendor Management System (VMS) solutions that empower organizations to manage their contingent workforce, direct sourcing, and total talent strategies. We leverage AI, automation, and advanced workforce analytics to deliver seamless, data-driven workforce solutions for global enterprises.

We are looking for an exceptional Director of Marketing & Demand Generation to drive our brand positioning, growth strategy, and customer acquisition in the competitive HR Tech SaaS market. This is a high-impact leadership role responsible for building and executing a global marketing strategy that accelerates pipeline generation, enhances brand visibility, and positions SimplifyVMS as a market leader in contingent workforce management and talent technology.

Key Responsibilities

Marketing Strategy & Brand Leadership

• Develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.
• Position SimplifyVMS as the premier VMS solution in the market by leveraging thought leadership, content marketing, PR, and digital campaigns.
• Lead brand messaging and storytelling to differentiate our platform in the HR Tech SaaS landscape.
• Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.

Demand Generation & Growth Marketing

• Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations including US, EU and APAC.
• Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
• Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
• Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.

Content & Thought Leadership

• Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish SimplifyVMS as a trusted authority in workforce solutions.
• Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
• Develop and execute conference, event, and sponsorship strategies to position SimplifyVMS at the forefront of HR Tech and contingent workforce events.

Customer & Partner Marketing

• Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
• Develop co-marketing initiatives with VMS, MSP, and HR Tech ecosystem partners to expand market reach.
• Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.

Analytics & Performance Optimization

• Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
• Utilize marketing automation, CRM, and analytics platforms (e.g., HubSpot, Marketo, Salesforce, Google Analytics) to drive campaign effectiveness.
• Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.

Required Qualifications

• 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.
• Should have prior experience of driving a 10X growth for a B2B SaaS platform over a 2-3 year period.
• Should have an AI first mindset and used the latest AI tools for marketing automation. Should have extensive marketing automation AI tools expertise.
• Extensive experience in US, EU and other global markets.
• Proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies.
• Deep understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.
• Experience in managing global marketing campaigns and working with enterprise sales teams.
• Strong expertise in marketing automation, CRM platforms (Salesforce, HubSpot, Marketo, Pardot), and analytics tools.
• Exceptional leadership and team management skills, with a growth mindset and data-driven decision-making approach.

Preferred Qualifications

• Experience scaling HR SaaS platforms and marketing to enterprise clients in the contingent workforce space.
• Expertise in VMS, MSP, direct sourcing, or talent acquisition technologies.
• Background in building high-performing marketing teams in fast-growing SaaS organizations.

Why Join SimplifyVMS?

• Lead the global marketing vision for a high-growth HR Tech SaaS company.
• Work with a passionate, innovative, and data-driven leadership team.
• Competitive compensation, performance-based incentives, and career growth opportunities.
• Drive transformation in the future of work, workforce automation, and talent technology.