SEO Content Specialist

3 weeks ago

Industrial Area, India Testbook Full time

Content Creator: Create high-quality, engaging, and original content for a variety of channels, including blogs, website, social media, email marketing, and more.

SEO Wizardry: Use SEO knowledge to ensure our content is easily discoverable, driving traffic to our site and keeping us visible in the crowded digital marketplace. Conduct keyword research and use SEO best practices to increase traffic to the company website.

Content Analytics Maestro: Analyze content marketing data to identify trends, measure performance, and optimize future content strategies.

Up-to-Date: Stay updated on industry trends and adjust content strategy as needed.

Collaborator: Collaborate with other departments (sales, customer service, product development, etc.) to ensure a coherent and consistent message. Collaborate with the design team to create visually appealing content, such as infographics, graphics etc., if needed.

Editor: Edit and proofread content produced by team members and contributors, if required.

PR: Involve in PR strategies and brand promotion.


Qualifications:

Bachelor’s degree in Marketing, Communications, English, Journalism, B.Tech or a related field. (Preferably top Colleges in the Country)

Proven experience as a Content Writer in UPSC/ SSC, or similar role (1+ years preferred).

Strong portfolio of published content.

Excellent speaking, writing, editing, and proofreading skills in English Language with a keen eye for detail.

Familiarity with keyword research, content distribution strategies, and SEO best practices is a must.

Proficiency in using content management systems (CMS) like WordPress/Medium and SEO tools (Semrush, Ahrefs, GSC).

Ability to work independently and with a team to meet deadlines.

Excellent research, organizational, and project management skills.

Creative thinker with the ability to transform technical information into engaging content.

Strong communication and collaboration skills.

Desirable - Edtech experience.


Work Environment:

This position typically operates in an office setting on the company's current work arrangements. The role demands a high level of collaboration with team members, either in person or via digital platforms.Ability to work long hours at a computer if necessary.

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