Marketing Lead

2 weeks ago

Noida, India XTEN-AV Full time

About XTEN-AV:


XTEN-AV is a leading SaaS-based platform that is transforming the AV (audiovisual) industry with AI-powered design, automation, and proposal-generation tools. Our mission is to simplify and modernize the way AV professionals design, collaborate, and deliver projects across the globe. With innovation at our core, we are building a fast-paced, growth-driven culture where creativity, ownership, and technology come together.


About the Role:


We are seeking a dynamic and results-driven Marketing Lead with 5-8 years of experience to lead our full-stack marketing initiatives. This role will be responsible for building and scaling the XTEN-AV brand globally, driving demand generation, and leading a team across digital, social, performance, and SEO channels. The ideal candidate will be both strategic and hands-on, with a proven track record in running integrated campaigns, content-driven marketing, and global brand building.


Key Responsibilities:


Strategy & Leadership:


- Develop and execute a holistic marketing strategy aligned with XTEN-AVs growth objectives.


- Lead and mentor a cross-functional marketing team (digital, social, performance, SEO, content).


- Position XTEN-AV as a thought leader in the global AV and SaaS space.


Campaigns & Communications:


Campaigns & Communications:


- Lead social media campaigns and communication for product launches and brand awareness.


- Oversee content creation (graphics, videos, blogs) including scripting, copywriting, and branding in coordination with internal teams and external agencies.


- Manage email marketing campaigns, leveraging current databases and acquiring new audiences.


- Drive campaigns with global AV publications by providing content, maintaining relationships, and ensuring regular coverage.


- Lead collaborations with influencers to promote the XTEN-AV brand and products.


- Manage all product communications to users and target audiences on a regular basis.


Content & SEO:


- Create and manage a blog on the XTEN-AV website with relevant, high-quality content.


- Work with external agencies to optimize SEO for organic traffic growth and visibility.


- Ensure content across all platforms aligns with SEO best practices and brand positioning.


Growth & Market Engagement:


- Identify and explore new avenues for marketing the product globally.


- Work closely with sales, product, and leadership teams to align marketing with business objectives.


- Track, analyze, and optimize all campaigns to maximize ROI and business impact.


Key Requirements:


- 5-8 years of proven experience in marketing with at least 3 years in a leadership role.


- Strong expertise in digital marketing, SEO, social media, influencer marketing, and performance campaigns.


- Demonstrated success in leading product launches, email campaigns, and global marketing communications.


- Proficiency in tools like Google Analytics, HubSpot, SEMrush, or similar.


- Strong communication, leadership, and stakeholder management skills.


- Ability to work in a fast-paced SaaS / technology-driven environment.


Preferred Qualifications:


- Experience in SaaS, B2B, or technology industries.


- MBA/PGDM in Marketing or related field (preferred but not mandatory).


What We Offer:


- A chance to lead marketing for a global SaaS product in the AV industry.


- High ownership, creative freedom, and collaboration with a talented global team.


- Competitive compensation with growth and learning opportunities.


- A culture that values innovation, agility, and impact.

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