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Brand Planner

1 month ago

Mumbai, India Asymmetrique Full time

We have an opening for a Brand Planner/Digital Strategist only for the Mumbai location.


Details are mentioned below:

1. Experience: 3-5 years experience

2. Salary: As per industry standard

3. Location: Mumbai (Onsite)



JOB SUMMARY:

The Digital Strategist/Brand Planner is responsible for achieving strategic brand and business objectives by working with clients and internal teams. They serve as a nodal point in the integration of cross-functional strategies and ensure seamless strategic implementation of brand plans across digital and offline media platforms.


KEY RESPONSIBILITIES:

• Develop innovative and cutting-edge online brand positioning, design, and marketing strategies to drive SOV for client brands.

• Guide research projects for market and consumer understanding, and apply the findings to various brand planning frameworks such as Porter’s, 3Cs, BCG etc.

• Participate in the development and implementation of digital-first integrated campaigns to drive market share

• Actively plan budgets to drive digital-first Brand, Creative, Paid Media and Social ROI across all marketing channels.

• Build, plan, and implement the overall digital marketing strategy for new business pitches, while playing a pivotal role in growth of existing client billing.


PROFILE REQUIREMENTS:

Marketing master's degree preferred and/or relevant and adequate work experience.


PREFERRED SKILLS:

• Overall 3-5 yrs of experience as a Brand Planner at a Digital-first or Integrated agency.

• Proven understanding of all different digital marketing channels, experience with online marketing tools and best practices.

• Excellent client presence and ability to lead discussions with internal and external leadership

• Excellent proposal-writing and negotiations skills.

• Critical thinker and problem-solver, adaptive, agile, collaborative