Marketing Automation Specialist

2 weeks ago


India Wits Innovation Lab Full time

As an Eloqua Email Specialist, you will play a critical role in Global Marketing Organization by owning the end-to-end process of email campaign creation, execution, and optimization.

This includes designing product-focused marketing campaigns, building email, and managing Eloqua campaign workflows to deliver exceptional customer engagement and measurable business results.

An ideal candidate will bring extensive experience with Eloqua, proficiency in HTML, JavaScript and CSS, and a strong understanding of product-based marketing.

Your ability to create responsive and dynamic designs, coupled with knowledge of email best practices, will ensure campaigns resonate with target audiences and meet performance objectives.

Experience : 5+ years.

Key Responsibilities :

Email Campaign Development :

- Design and execute email marketing strategies, including promotional campaigns, automated flows, and newsletters.

- Build and customize emails using advanced HTML, CSS, and JavaScript for dynamic, visually appealing designs.

- Leverage Eloqua's email editor and capabilities to develop emails tailored to complex design requirements.

Journey Campaigns Management :

- Manage email journey campaigns end-to-end, from strategy to execution, ensuring seamless user experiences.

- Develop and implement lifecycle marketing workflows aligned with campaign goals.

Product-Focused Marketing :

- Collaborate with stakeholders to understand product offerings and create campaigns that highlight key features and benefits.

- Translate product marketing strategies into compelling email content that drives customer interest and action.

Analytics and Optimization :

- Monitor and analyze key email metrics (open rates, CTRs, conversions) and provide actionable insights for campaign optimization.

- Conduct A/B testing and audience segmentation to refine strategies.

Compliance and Deliverability :

- Ensure all campaigns comply with GDPR, CAN-SPAM, and email marketing regulations.

- Monitor and maintain list health, ensuring optimal deliverability.

Collaboration :

- Work with internal stakeholders (regional leads, web infrastructure, and GTM teams) to ensure alignment with branding and business priorities.

- Partner with design teams to create engaging visual content that resonates with target audiences.

Innovative Trends :

- Stay updated on industry trends and apply new ideas to improve campaign effectiveness and design.

Qualifications :

Must-Have Skills :

- Proficiency in Eloqua, with the ability to fully leverage and customize the platform's capabilities.

- Advanced HTML design skills, including responsive design and interactive elements.

- Strong JavaScript coding expertise for creating dynamic and personalized email content.

- Demonstrated experience in product-based marketing, crafting campaigns that align with product strategies and target audience needs.

- Experience managing complex email journey campaigns from concept to execution.

Preferred Qualifications :

- Bachelor's degree in marketing, Communications, Business, or related fields.

- Eloqua Master's Course Certification from Oracle.

- Knowledge of CAN-SPAM, GDPR, and email compliance best practices.

- Strong analytical and organizational skills with a creative problem-solving mindset.

(ref:hirist.tech)

  • India Toolfe - IT and Process Automation Full time

    About the Role\In this exciting role as an Innovative Marketing and Automation Specialist, you will play a key part in developing and implementing digital marketing strategies that drive growth and shape the online presence of our brand. You will work alongside our leadership team, take ownership of impactful initiatives, and drive real results in a...


  • India Instaleads Digital Marketing Full time

    Role OverviewWe are seeking a highly skilled Software Automation Specialist to join our team at Instaleads Digital Marketing. As a key member of our engineering team, you will be responsible for designing and developing cutting-edge AI workflow automation solutions.Key ResponsibilitiesDesign, develop, and deploy scalable AI-powered automation...


  • India Vishanz Business Services Private Limited Full time

    Company OverviewVishanz Business Services Private Limited is a leading provider of marketing automation solutions.Job DescriptionWe are seeking a highly skilled Technical Marketing Automation Specialist to join our team. As a Technical Marketing Automation Specialist, you will be responsible for designing and implementing market-leading marketing automation...


  • India Genpact Full time

    Genpact is a global professional services and solutions firm delivering outcomes that shape the future.We are seeking a Marketing Automation Specialist to join our Marketing Technology & Channel Operations organization.Job DescriptionThe successful candidate will be responsible for:Campaign execution, process governance, and channel orchestration to meet...


  • India Domnic Lewis Full time

    Hiring: MarTech Automation Specialist (Contract - 12 Months, will be extended depending upon your performance) We are looking for a MarTech Automation Specialist to optimize and manage the U.S. marketing technology stack . This role involves marketing automation, data analytics, and user journey optimization , working closely with Digital Marketing and...


  • India University of the People Full time

    Job DescriptionVandey provides outsourced instructional services to institutions of higher education and is seeking a candidate to work for Vandey to serve in a full-time role as a Marketo - Marketing Automation Specialist with the University of the People.INTRODUCTION:University of the People (UoPeople) is the first non-profit, tuition-free, American,...


  • India Vancouver Automation Full time

    Company OverviewVancouver Automation specializes in cutting-edge robotics and AI-driven solutions. Our expertise includes designing and implementing robotic systems tailored to specific industry use cases, developing motion planning algorithms, and integrating control systems for smooth and precise robotic movements.We boast fast, precise, and cost-effective...


  • India ETENICO RECRUITS Full time

    Job Description:We are seeking a highly skilled Automation Specialist to join our team at ETENICO RECRUITS. As an Automation Specialist, you will be responsible for developing and maintaining automation test scripts using Java, Selenium, TestNG, and JUnit.Key Responsibilities:Develop and maintain automation test scripts using Java, Selenium, TestNG, and...


  • India TIGI HR Full time

    Job Title: Outbound Marketing Expert (Remote) Employment Type: Full-Time Experience Required: 3-5 Years About the Role We are looking for a results-driven Outbound Marketing Expert with proven experience in marketing automation tools and lead generation strategies . This role involves setting up, managing, and optimizing outbound marketing campaigns ...


  • India Coders Brain Technology Private Limited Full time

    Role Summary:Coders Brain Technology Private Limited is seeking a Technical Platform Specialist for Marketing Automation to join our team. As a Technical Platform Specialist, you will be responsible for developing deep knowledge of each client's business and available data to ensure campaign solutions meet client's marketing objectives.Key...


  • India GrowthPixel Pvt Ltd - Healthcare Digital Marketing Agency Full time

    GrowthPixel Pvt Ltd - Healthcare Digital Marketing Agency seeks a highly skilled Digital Marketing Specialist to join our team.We are looking for someone with a solid track record in search engine optimization (SEO) who can build and implement effective SEO strategies that drive long-term traffic, leads, and trust.Conduct deep-dive keyword research and build...


  • India Ziolite Solutions Full time

    About Ziolite SolutionsZiolite Solutions is a cutting-edge technology company that specializes in developing innovative software solutions. We are committed to staying at the forefront of technological advancements, continuously improving our products and services to meet the evolving needs of our customers.Job Description:We are seeking an Automation...


  • India Talent Leads Full time

    Employment Type : Full Time, Permanent. Shift Timings : Willing to work in shifts. Job Title : Automation Solutions Specialist. Position Overview : We are seeking a dynamic and self-motivated Automation Solutions Specialist to join our team. The ideal candidate will have hands-on experience with Microsoft SharePoint, Power Automate, and Python, combined with...


  • India Aarizon Services Full time

    Aarizon Services seeks an experienced Automation Specialist to join our team. This role is responsible for designing and implementing automated test frameworks to ensure scalable, repeatable tests for advanced cybersecurity products.Key Responsibilities:Develop and execute comprehensive testing strategies, including automated approaches, to validate endpoint...


  • India ASENIUM CONSULTING Full time

    Automation Solutions SpecialistCompany OverviewASENIUM CONSULTING is a leading consulting firm specializing in automation solutions for businesses. Our team of experts helps organizations streamline processes, increase efficiency, and reduce costs.Job DescriptionWe are seeking an experienced Automation Solutions Specialist to join our team in Hyderabad. As a...


  • India Rapinno Tech - India Full time

    Rapinno Tech - India is a rapidly growing technology firm that requires a skilled Test Automation Specialist to join our team. As a Test Automation Specialist, you will be responsible for designing, developing, and implementing automated test scripts for SAP applications using Worksoft and other relevant tools. This is a remote opportunity.Responsibilities:*...


  • India Omnisys Solutions Full time

    Company DescriptionOmnisys Solutions specializes in data analysis and RPA strategies to help organizations make informed decisions and reduce operational workloads. Our analysts have identified substantial saving opportunities for our clients, and we offer expertise in implementing automation solutions.Role DescriptionThis is a full-time on-site role for an...


  • India Weboin Digital Marketing Agency Full time

    About Weboin Digital Marketing AgencyWeboin Technologies Private Limited is a prominent digital marketing company based in Chennai. Our focus is on empowering businesses to establish a strong online presence through comprehensive digital marketing services.Role OverviewThis full-time on-site position for a Digital Marketing Growth Specialist at Weboin...


  • India Covetus Technologies Pvt. Ltd. Full time

    We are looking for a highly skilled API Automation Specialist to join our team at Covetus Technologies Pvt. Ltd. As an API Automation Specialist, you will be responsible for designing, developing, and executing API automation tests using ReadyAPI. You will also maintain and enhance existing ReadyAPI automation frameworks, drive test-driven development...


  • India Hunarstreet Technologies Full time

    About Hunarstreet Technologies">We are a technology-driven company seeking a highly skilled HubSpot Specialist with expertise in Salesforce to join our team and contribute to optimizing our marketing operations. The successful candidate will play a crucial role in managing and enhancing our HubSpot platform, ensuring seamless integration with Salesforce, and...