Fashion Marketing, Communications

4 weeks ago

Vijayawada, India Morshé Atelier Full time
About Morshé Atelier

Morshé Atelier is a luxury fashion house crafting refined narratives through Prêt-à-Porter and Couture. Known for its commitment to exceptional craftsmanship, intentional design, and timeless sophistication, Morshé Atelier caters to a global clientele that values exclusivity and elegance.

We are seeking a visionary Fashion Marketing, Communications & PR Manager to shape the voice of the brand, drive strategic visibility, and cultivate meaningful connections with press, clients, and influencers across the fashion landscape.

Role Overview

As the Marketing, Communications & PR lead, you’ll be responsible for developing and executing the brand’s marketing strategy, overseeing press and media relations, and amplifying the presence of Morshé Atelier across digital, editorial, and event platforms.

Key ResponsibilitiesMarketing & Brand Strategy
  • Create and execute strategic marketing campaigns for seasonal collections, launches, and special projects.
  • Develop and maintain the annual content calendar in alignment with fashion weeks, collection drops, and brand moments.
  • Ensure consistent brand messaging across all platforms and touchpoints.
Public Relations & Communications
  • Draft and distribute press releases, lookbooks, media kits, and collection notes.
  • Build and nurture relationships with fashion editors, stylists, influencers, and high-profile clients.
  • Pitch stories, coordinate interviews, and manage media placements for both prêt and couture lines.
Digital & Social Media
  • Oversee content creation and curation for social platforms (Instagram, TikTok, Pinterest, etc.).
  • Collaborate with creative teams to ensure visual storytelling aligns with brand aesthetic.
  • Track performance analytics and optimize digital engagement strategies.
Events & Activations
  • Manage guest lists, press outreach, and logistics for fashion shows, pop-ups, collection previews, and private appointments.
  • Lead PR gifting campaigns, collaborations, and influencer activations.
What We're Looking For
  • Bachelor’s degree in Fashion Marketing, Communications, PR, or related field.
  • 4+ years experience in luxury fashion marketing, PR, or communications.
  • Existing relationships with fashion media and influencers is a strong asset.
  • Strong copywriting, storytelling, and content strategy skills.
  • Deep understanding of luxury fashion trends, digital channels, and brand development.
What We Offer
  • A chance to lead the narrative of a growing luxury brand.
  • Creative freedom and space to shape campaign strategies.
  • Access to high-profile fashion events and industry networking.
  • Competitive salary, performance incentives, and brand perks.
How to Apply
  • Submit your CV, a short cover letter or intro note, and relevant portfolio or writing samples to [IMorsheone@gmail.com].

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