Fashion Marketing, Communications
4 weeks ago
Morshé Atelier is a luxury fashion house crafting refined narratives through Prêt-à-Porter and Couture. Known for its commitment to exceptional craftsmanship, intentional design, and timeless sophistication, Morshé Atelier caters to a global clientele that values exclusivity and elegance.
We are seeking a visionary Fashion Marketing, Communications & PR Manager to shape the voice of the brand, drive strategic visibility, and cultivate meaningful connections with press, clients, and influencers across the fashion landscape.
Role OverviewAs the Marketing, Communications & PR lead, you’ll be responsible for developing and executing the brand’s marketing strategy, overseeing press and media relations, and amplifying the presence of Morshé Atelier across digital, editorial, and event platforms.
Key ResponsibilitiesMarketing & Brand Strategy- Create and execute strategic marketing campaigns for seasonal collections, launches, and special projects.
- Develop and maintain the annual content calendar in alignment with fashion weeks, collection drops, and brand moments.
- Ensure consistent brand messaging across all platforms and touchpoints.
- Draft and distribute press releases, lookbooks, media kits, and collection notes.
- Build and nurture relationships with fashion editors, stylists, influencers, and high-profile clients.
- Pitch stories, coordinate interviews, and manage media placements for both prêt and couture lines.
- Oversee content creation and curation for social platforms (Instagram, TikTok, Pinterest, etc.).
- Collaborate with creative teams to ensure visual storytelling aligns with brand aesthetic.
- Track performance analytics and optimize digital engagement strategies.
- Manage guest lists, press outreach, and logistics for fashion shows, pop-ups, collection previews, and private appointments.
- Lead PR gifting campaigns, collaborations, and influencer activations.
- Bachelor’s degree in Fashion Marketing, Communications, PR, or related field.
- 4+ years experience in luxury fashion marketing, PR, or communications.
- Existing relationships with fashion media and influencers is a strong asset.
- Strong copywriting, storytelling, and content strategy skills.
- Deep understanding of luxury fashion trends, digital channels, and brand development.
- A chance to lead the narrative of a growing luxury brand.
- Creative freedom and space to shape campaign strategies.
- Access to high-profile fashion events and industry networking.
- Competitive salary, performance incentives, and brand perks.
- Submit your CV, a short cover letter or intro note, and relevant portfolio or writing samples to [IMorsheone@gmail.com].
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