Senior Executive

About the Company:Interactive Avenues is India’s leading full-service digital marketing agency and the digital arm of IPG Mediabrands. With a pan-India presence and a dynamic team of strategists, creatives, media planners, and technologists, we deliver 360° digital solutions that drive real business impact.We partner with some of the world’s most iconic global and Indian brands across industries—crafting powerful, data-driven campaigns that blend creativity, performance, and innovation. Our integrated approach spans media, content, data, and digital transformation, making us a trusted growth partner in a fast-evolving digital ecosystem.At Interactive Avenues, we foster a culture of collaboration, curiosity, and continuous learning—empowering our people to do their best work and grow with purpose.🌐 Learn more about us: www.interactiveavenues.comRole SummaryThe Senior Executive – Analytics will support the conversion of complex media, digital and market data into actionable insights that inform both strategic and in-flight campaign decisions. The role will work closely with media planning, client servicing, deployment and performance teams to track campaign effectiveness, identify optimisation opportunities and ensure accurate, timely reporting.A key focus of the role will be executing data analysis, maintaining dashboards, supporting automation initiatives and enabling data-led media planning. The ideal candidate is analytically strong, detail-oriented and curious, with the ability to simplify data and deliver clear insights.Key Responsibilities1. Performance Measurement & InsightsCollect, clean and analyse data from multiple sources including ad platforms, analytics tools and spreadsheets.Prepare regular and ad-hoc performance reports and dashboards for internal teams and clients.Analyse cross-channel media performance against defined KPIs.Support deep dives across audience, platform, creative and geography to identify optimisation opportunities.Translate data outputs into clear insights and actionable recommendations.2. Digital & Marketing Data AutomationAssist in building and maintaining automated reporting dashboards using BI tools.Support data extraction, validation and hygiene across reporting systems.Identify gaps and inefficiencies in existing reporting processes and flag opportunities for automation and improvement.Ensure consistency and accuracy of data across reports and dashboards.3. Planning & Optimisation SupportProvide data-backed inputs to support media planning and optimisation decisions.Assist in reach, frequency and performance analysis for ongoing and upcoming campaigns.Support test-and-learn initiatives by tracking performance and documenting learnings.4. Market & Consumer AnalysisSupport integration of media, market and consumer data to create holistic performance views.Track trends in campaign performance, brand metrics and market indicators.Maintain scorecards and tracking frameworks for key accounts.5. Stakeholder CollaborationWork closely with planning, client servicing, deployment and performance teams to ensure accurate data capture and reporting.Support senior team members in responding to analytics and insight-related requests.Contribute to adoption and consistent usage of analytics tools and frameworks within the team.Basic Qualifications & Skills2–4 years of experience in media, digital or marketing analytics (agency experience preferred).Hands-on experience with:Google AnalyticsGoogle Tag ManagerAdobe AnalyticsMicrosoft Excel (advanced formulas, pivot tables, data manipulation)Looker StudioGoogle BigQueryStrong analytical mindset with comfort handling large and complex datasets.Experience in performance reporting, dashboarding and basic automation workflows.High attention to detail with strong time management and organisational skills.Ability to work in fast-paced environments and meet tight deadlines.Strong communication skills with the ability to present data clearly and confidently.Self-motivated, proactive and keen to continuously learn and upskill.Why Join Interactive AvenuesBenefits:Our employees can access a wide range of benefits which, depending on eligibility criteria, include:Flexible working Hours40 paid holidays & 15 calendar holidays in a year26 weeks paid maternity leave, 4 weeks paid paternity leave and adoption leave as well as benefits to support you as you transition to life as a working parentInsurance : Medical & Accidental of 7.5L and Term life InsuranceOther benefits to support your physical, mental and financial wellbeingAccess a wide range of learning and development opportunitiesOur commitment to diversity, equity and inclusion:We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background.