Head of International Business

3 weeks ago

Salem, India Talentiser Full time

This is a high-impact, growth-focused role for a commercially driven leader to own the international Direct-to-Consumer (D2C) channel strategy within our global marketplace ecosystem.


You will be responsible for the international D2C P&L, driving sales and customer engagement through brand-led websites and proprietary storefronts.


You will operate at the intersection of category management, digital marketing, and cross-border commerce, with a mission to scale Indian products directly to global consumers while strengthening the company's marketplace positioning.


Key Responsibilities


Commercial & P&L Ownership


  • Own and manage the international D2C channel P&L within the global marketplace ecosystem.
  • Develop and execute strategies to drive direct-to-consumer sales growth (brand websites, Shopify, custom storefronts) in key international markets.
  • Collaborate with brand partners to curate and scale export-ready assortments aligned with global consumer demand.


Digital Marketing & Customer Growth


  • Lead international digital marketing initiatives (performance marketing, SEO/SEM, social commerce, influencer, affiliate networks) to drive customer acquisition and retention.
  • Optimize customer journeys across D2C storefronts—UX, localization, checkout, pricing, and promotions—to maximize conversions.
  • Use analytics to track key metrics (CAC, ROAS, LTV, conversions, margins, returns) and take corrective actions.


Cross-Border Operations & Strategy


  • Collaborate with logistics, payments, and compliance teams to ensure seamless cross-border fulfillment.
  • Stay ahead of global e-commerce and D2C trends, leveraging insights to sharpen category and channel strategies.


Required Experience & Qualifications


  • 5+ years of experience in building and scaling international D2C businesses (brand websites/proprietary platforms, not only marketplaces like Amazon/Walmart).
  • Proven track record in driving direct global sales growth via digital-first customer acquisition and retention strategies.
  • Strong expertise in digital marketing and funnel optimization for international markets.
  • Experience managing P&L and profitability across cross-border e-commerce.
  • Exposure to logistics, compliance, and payments in cross-border trade.
  • Hands-on experience with platforms such as Shopify, WooCommerce, Magento, or custom-built storefronts.
  • Bachelor’s degree in Business, Marketing, or E-commerce (MBA preferred).


What You'll Gain


  • Ownership of D2C growth within the company’s marketplace strategy.
  • Opportunity to scale Indian products directly to global consumers, shaping category performance on our platform.
  • A leadership role with direct impact on P&L and commercial outcomes.
  • Competitive pay with growth-based incentives.
  • A high-performance, entrepreneurial culture focused on global impact.

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