Audience Engagement Manager

Job Title: Social Media ManagerLocation: Ahmedabad / Remote (Hybrid when required) Job Type: Full-Time Work Hours: 11:00 AM – 8:00 PM IST (must be available for meetings with US clients during EST hours when required) Experience: 3–6 Years Joining: Immediate or within 1 week Compensation: Up to ₹10 LPA (non-negotiable)Role OverviewWe are looking for a proactive and highly skilled Social Media Manager to lead end-to-end social media strategy, execution, and performance for both our internal brands and US-based clients. This role requires a strong balance of strategic thinking, creative direction, and hands-on management, along with the ability to communicate effectively with international clients.Key ResponsibilitiesStrategy & PlanningDevelop and execute monthly social media marketing strategies that drive brand awareness, audience engagement, and growth across multiple platforms.Plan and maintain content calendars for various brands, ensuring consistency in voice, tone, and messaging.Research trends, competitors, and audience insights to optimize strategies and performance.Content Management & Creative DirectionOversee the creation of engaging posts, reels, videos, and interactive content aligned with each brand’s identity.Collaborate with in-house designers to ensure high-quality visuals and maintain strong visual branding.Draft impactful copy and content that resonates with US audiences (both B2B and B2C).Campaign Management & ReportingManage paid and organic campaigns to meet engagement and conversion KPIs.Track and analyze performance metrics (reach, engagement, CTR, conversions) to optimize results.Present monthly performance reports with actionable insights.Client Communication & CoordinationAct as the primary social media point of contact for US-based clients, ensuring timely communication and project updates.Lead strategy calls, performance reviews, and provide recommendations to improve client social presence.Build and maintain strong client relationships with professionalism and accountability.Trend Monitoring & InnovationStay ahead of social media trends, algorithms, and emerging tools (AI tools, automation, analytics).Proactively suggest new ideas, formats, and tools to keep brand content fresh and impactful.Required Qualifications3–6 years of hands-on social media management (agency or multi-brand experience preferred).Proven experience managing end-to-end social media for US-based clients (or international markets with a strong US focus).Ability to plan, execute, and optimize campaigns across platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, X (Twitter).Proficiency in Meta Business Suite, scheduling tools (Buffer, Hootsuite, Later, etc.), and social media analytics.Strong copywriting skills with an understanding of US market tone and audience preferences.Experience collaborating with design teams; basic design knowledge (Canva, Photoshop) is a plus.Strong organizational skills with the ability to handle multiple brands and projects simultaneously.Excellent written and verbal English communication, capable of working directly with US clients.Self-driven, reliable, and able to meet deadlines without constant follow-up.Nice to HaveExperience working with social media influencers and partnerships.Exposure to international markets beyond the US (e.G., Australia, UAE, Singapore).Basic understanding of paid advertising (Meta/Instagram/LinkedIn Ads).Work ModelRemote / Hybrid: Primarily remote, but must be open to attend training or meetings at our Ahmedabad (Infocity, Gandhinagar) office when required.Must be flexible to join virtual meetings with US clients during EST hours when scheduled.Why Join SilverXisManage diverse US-based brands and gain global exposure.Be part of a fast-growing, forward-thinking company that leverages AI tools and social media innovation.Opportunity to own strategy, creativity, and execution while working with international clients.Collaborative culture that values initiative, growth, and accountability.