Performance Marketing Specialist
4 days ago
Company : Logicode Inc.
Location : S.G. Highway, Ahmedabad
Shift : UK Shift (1:00 PM – 10:00 PM)
Work Environment : Flexible & Employee-Friendly
Role Overview
We are looking for an experienced Media Buyer (3–4 Years) with strong expertise in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should be able to manage paid campaigns end-to-end, optimize ROI, and work closely with the marketing team to achieve business objectives.
Key Responsibilities
- Plan, execute, and optimize paid ad campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
- Conduct keyword research, audience targeting, and budget planning for effective campaigns.
- Monitor campaign performance and optimize for maximum ROI.
- Prepare detailed performance reports with insights and recommendations.
- Stay updated with the latest advertising trends, tools, and platform updates.
- Collaborate with content and design teams to create engaging ad creatives.
Required Skills & Experience
- 3–4 years of proven experience as a Media Buyer / PPC Specialist.
- Strong hands-on experience in Google Ads Manager and Meta Business Manager.
- Excellent knowledge of campaign optimization techniques (CPC, CPA, ROAS).
- Ability to analyze data and make data-driven decisions.
- Strong understanding of conversion tracking, pixels, and remarketing strategies.
- Experience in managing mid-to-high ad budgets effectively.
Perks at Logicode Inc.
- Flexible & friendly work environment.
- Opportunity to work on international campaigns (UK projects).
- Career growth in performance marketing.
- Supportive and collaborative team culture.
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