Brand Associate

Role: Brand Associate

Location: Indore (Onsite)

Experience: 3+years

What will your role look like

• Develop and curate engaging brand stories that resonate with our target audience, effectively conveying the brand's values and mission.
• Create visually appealing and cohesive storytelling materials including flyers, posters, videos, and infographics to produce high-quality visual content that enhances our brand storytelling efforts.
• Develop, manage, and execute social media campaigns to increase engagement, brand visibility, and online presence.
• Collaborate with the internal teams to develop and implement storytelling-driven campaigns that drive brand recognition and team members engagement.
• Ensure all visual assets adhere to brand guidelines and maintain a consistent look and feel.
• Create and distribute engaging internal communication content to keep team members informed about company news, updates, and initiatives.
• Collaborate with internal stakeholders to ensure consistent messaging and alignment with the overall brand strategy.
• Monitor and respond to feedback and comments on brand stories, fostering positive interactions and addressing concerns on social platforms.
• Create a monthly content calendar that aligns with key brand storytelling initiatives, marketing campaigns, and internal communication needs.
• Undertake and implement recruitment advertising initiatives and internal newsletters from concept to completion in a timely manner.
• Build love, followership and ambassadors of the brand on social media.
• Work closely with in-house marketing department, manage and continuously improve the company's career website to ensure that it is a creative and effective tool for attracting suitable candidates and enhances employer brand and reputation as an employer of choice
• Manage ratings and reviews for the brand at popular sites and platforms, like, Google My Business, Glassdoor etc
• Come up with unique innovative content and team engagement ideas.
• Maintain brand consistency across all communication channels, ensuring that storytelling elements are seamlessly integrated into marketing campaigns, internal communications, and external messaging.

Why you will love this role

• Besides a competitive package, an open workspace full of smart and pragmatic team members, with ever-growing opportunities for professional and personal growth
• Be a part of a learning culture where teamwork and collaboration are encouraged, diversity is valued and excellence, compassion, openness and ownership is rewarded

We would like you to bring along

• At least 3 years of relevant experience of brand building and marketing
• Strong graphic design skills and proficiency in graphic design software (e.g.,Figma, Canva, Photoshop).
• Strong knowledge of video editing tools (e.g., Filmora, Adobe Premiere Pro)
• Expertise in video reels to craft storytelling through editing, incorporating transitions, effects, and audio enhancements.
• Optimize video content for various platforms and formats while maintaining cinematic integrity.
• Good to have knowledge in SEO, Google Analytics and Google Adwords
• Strong attention to detail and a passion for storytelling through video.
• Familiarity with audio editing and sound design software is a plus.
• Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.
• Excellent content writing and analytical skills
• Positive and fun attitude
• Enthusiasm to further develop your competencies and knowledge, and to keep your technical skill set up to date