Performance marketing executive

5 days ago

Surat, Gujarat, India Koffeetech Communications Full time

We are looking for a results-driven Paid Media Executive to manage, optimize, and scale paid advertising campaigns across digital platforms. The ideal candidate should have hands-on experience in running campaigns, analyzing performance metrics, and ensuring maximum ROI on ad spends.

Key Responsibilities:

  • Plan, execute, and manage paid campaigns across Google Ads, Facebook, Instagram, , and other platforms.
  • Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.
  • Monitor daily performance of campaigns and optimize for clicks, conversions, and ROI.
  • Create, test, and iterate ad creatives, copies, and formats to improve performance.
  • Collaborate with design and content teams to ensure ads are aligned with brand guidelines.
  • Track, analyze, and report campaign performance with actionable insights.
  • Manage budgets effectively and ensure campaigns stay within allocated spends.
  • Stay updated with platform changes, new ad features, and industry best practices.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 1–3 years of experience in paid media/digital advertising.
  • Proficiency in Google Ads, Meta Ads Manager, and other ad platforms.
  • Strong analytical and problem-solving skills.
  • Good understanding of digital marketing funnels and performance metrics (CTR, CPC, CPA, ROAS, etc.).
  • Ability to work on multiple campaigns and deliver within deadlines.
  • Google Ads or Facebook Blueprint certifications (preferred).

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