Developer for Custom Server-Side Tracking Setup

4 weeks ago

Hubli, India Apex Dental Marketing Full time

Position: Tracking Developer (Contract/Freelance)

Compensation: $500 USD for implementation, 2-3 hour coaching sessions teaching implementation

Location: Remote

Start Date: ASAP


About the Role


We are looking for an experienced developer to set up a custom server-side tracking pipeline to keep conversion optimization active for Health & Wellness advertising accounts on Meta.

This is not a standard pixel install — you must understand how to build a compliant, custom event tracking system that bypasses Meta’s Health & Wellness restrictions without breaking policy.


  • What You’ll Build (Custom Core Setup)GTM Web → capture browser-side interactions.


  • Custom Events → replace Meta’s restricted standard events (Purchase, Lead, AddToCart) with custom ones (e.g., PurchaseC, OrderPlaced) while retaining parameters.


  • sGTM (Stape or other hosting) → configure a secure server-side GTM container.


  • Meta Conversions API (CAPI) → send events from our verified domain to Meta with match keys for accurate attribution.


  • Attribution Layer → ensure full tracking integrity with browser + server event IDs (event_id, fbp, fbc).


Responsibilities


  • Install, configure, and test server-side GTM hosting (Stape or equivalent).


  • Implement custom event naming conventions for Health & Wellness compliance.


  • Configure and deploy Meta CAPI pipelines from server-side GTM.


  • Map browser events → custom server events while maintaining parameters.


  • Test event firing, match rates, and optimization readiness.


  • Provide documentation for the setup.


Requirements

  • Proven experience with Google Tag Manager (web + server).


  • Strong knowledge of Meta CAPI and event tracking for ads.


  • Familiarity with Health & Wellness category restrictions on Meta is compulsory


  • Ability to configure custom events for conversion optimization.


  • Experience with Shopify, WooCommerce, GoHighLevel or custom checkouts a plus (but not required).


Why This Matters


Meta restricts Health & Wellness events (Purchase, Lead, etc.), which kills optimization. Our setup solves this by implementing custom events via server-side CAPI — Meta recommends this, but most devs don’t know how to do it correctly.


We need someone who can build this pipeline end-to-end so our campaigns stay optimized, accurate, and future-proof.


How to Apply


Send:

  • Examples of past GTM/CAPI setups you’ve done.
  • A quick note on your experience with custom events and server-side tracking.
  • Your expected timeline.


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