Growth Marketing Strategist

3 days ago

Bengaluru, India Athena Business Solution Full time

Job Title: Growth SpecialistExperience: 2–3 YearsLocation: Bengaluru, On-siteEmployment Type: Full-timeAbout the Role:We’re seeking a passionate and data-driven Growth Specialist to accelerate our brand’s digital growth and online presence. You’ll play a key role in designing and executing performance-driven marketing campaigns, analyzing data, and discovering new opportunities for audience and revenue growth. If you’re skilled in ads management, digital strategy, and creative problem-solving, then this role is for you.Key Responsibilities:- Develop and implement growth strategies to boost brand awareness, engagement, and conversions.- Plan, manage, and optimize ad campaigns across Meta Business Suite, Google Ads, YouTube, and other platforms.- Monitor ad performance and use insights to improve ROI and campaign effectiveness.- Identify new growth channels, tools, and creative opportunities to scale campaigns efficiently.- Work closely with content, design, and SEO teams to maintain consistent and effective brand messaging.- Manage social media growth, audience engagement, and performance analytics.- Track, analyze, and report on key growth metrics, including traffic, engagement, leads, and conversions.- Stay updated with evolving digital marketing trends, algorithms, and advertising tools.Requirements:- 2–3 years of proven experience in growth marketing, digital marketing, or performance marketing.- Hands-on experience with Meta Ads Manager, Google Ads, Campaign Manager, Google Analytics, and SEO tools.- Deep understanding of marketing funnels, audience segmentation, and conversion optimization.- Strong analytical mindset with the ability to derive actionable insights from data.- Creative approach to campaign ideation, testing, and scaling.- Excellent communication and collaboration skills.- Experience with email marketing, influencer partnerships, or marketing automation tools is a plus.Preferred Qualifications:- Bachelor’s degree in Marketing, Business, Communications, or a related field.- Experience working in a startup or fast-paced digital environment.- Familiarity with tools like HubSpot, Notion, Figma, or Canva.What We Offer:- Opportunity to lead and take ownership of key growth initiatives.- Dynamic and collaborative work environment.- Competitive salary with performance-based incentives.- Access to learning and professional development opportunities.

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