Design Lead

2 weeks ago

Salem, India Caresmith India Full time

DESIGN LEAD - DESIGN, 3D, SHOOTS Expected CTC: 14-20LPA Key Responsibilities: 1. Creative Vision and Strategy: - Develop and articulate the creative vision and direction for the brand. - Translate objectives into compelling visual concepts and strategies. - Stay updated with current industry trends and creative techniques. - Ensure that the team's creative work aligns with the brand and meets requirements. 2. Team Leadership and Management:- Lead and inspire a team of 7 experienced creative professionals, including videographers, 3D artists, and designers.- Provide clear creative direction and guidelines to the team members.- Foster a collaborative and innovative work environment.- Delegate tasks and responsibilities to team members, ensuring efficient workflow.- Conduct regular team meetings and reviews to monitor progress and provide feedback.- Develop the skills and talents of the team through mentorship and training opportunities. 3. Project Conceptualization and Development: - Collaborate with various internal teams (production, e-comm, performance marketing) to understand project objectives and requirements. - Brainstorm creative concepts and ideas. - Develop storyboards, mood boards, and other visual references to communicate the creative vision. - Articulate and sell creative concepts to the various internal teams. - Ensure that the creative concepts align with business goals and brand identity. 4. Quality Control and Creative Execution: - Oversee the execution of creative concepts throughout the production process. - Provide artistic and technical guidance to the team - Review and approve final materials, ensuring high quality and adherence to the creative vision. - Ensure consistent and impactful visual outcomes. - Monitor project progress, ensuring that deadlines and client expectations are met. - Conduct quality control checks to maintain the team's creative standards. 5. Creative Branding and Marketing: - Collaborate with the marketing team to develop and maintain the brand's creative branding and identity. - Ensure consistency in the brand's visual assets, including its website, portfolio, and promotional materials. - Contribute to marketing campaigns by providing creative insights and concepts. 6. Collaterals: Responsible for art direction of digital static and video content, social media content, web UI, static & video ads, photoshoots, packaging, inserts, etc Must Haves: Experience working in the D2C space. Must have experience working in creative direction for D2C brands in marketing, content and branding. Qualifications Strong skills in visual strategy, team management and execution Experience in managing designers, shoots and creative direction Good knowledge of beauty, fitness and personal care industry and trends Ability to work independently and collaboratively Strong organizational and time management skills What you’ll get: Report directly to Founders A highly experimentative environment where he/she can put his/her visual storytelling skills to test Working with a super talented team in a super-fast-growing company (we will be a 100Cr brand in FY26) Working on multiple categories – oral care, massage, hair styling and grooming, etc.

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