Growth Marketing Manager

2 weeks ago

Indore, Madhya Pradesh, India EVitamin Business Consulting Pvt. Ltd Full time

We are looking for a Performance Marketer for our ecommerce division. Someone who is very well-versed with google and Facebook experience.

  • You will manage & execute performance marketing campaigns to drive traffic, acquire new customers, and generate new and repeat revenue growth. You will create a go to market strategy and own 1 channel for execution
  • Build new customer acquisition strategy and implement on Paid channels.
  • You will play an active role in the formulation of the business/brands growth strategies through ROI-based consumer approaches and data-driven acquisition strategies.
  • Develop effective performance management engagements that support the achievement of the businesss overall targets, goals, and objectives.
  • Responsible for constantly optimizing marketing activities to improve return on investment.
  • Optimize marketing budgets to maximize Cost Per Acquisition (CPA) and efficiently scale new customers.
  • Run an effective acquisition funnel with diversified acquisition sources, and strong customer loyalty
  • Driving performance on all performance-marketing channels such as Facebook and Google, as well as organic, direct and affiliate sources of revenue and traffic
  • Ensure the optimum performance marketing channel mix that will include digital media, offline channels, analytics and CRM
  • Build acquisition channels across paid and organic channels, with close attention to efficiency of growth spends and constant experimentation
  • Actively managing and growing Paid campaigns for new and existing categories and markets
  • Come up with 10X growth ideas to discover new ways to grow or optimize upon the existing referral funnels.
  • Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives, leading up to metrics around sales, traffic, engagement, LTV/CAC and NPS
  • Deliver customer delight through on-site and off-site interventions leading to an engaging customer experience
  • Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to deliver conversion growth
  • Building reports for your channels and making insights out of it for actionable activation.

WHAT YOULL BRING TO THE TEAM:

  • Experience in working with a D2C brand or an agency
  • Experience of 2-4 years into performance marketing
  • Well Versed with attribution platforms like Branch, Adjust, Appsflyer.
  • Experience working with ecommerce is preferred
  • Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, social media and other digital channels.
  • Expertise in increasing the organic growth vs paid
  • Experience in creating end to end online customer journey
  • Expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • Proficiency in analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.

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