Brand Manager- FMCG Foods- Bengaluru

3 weeks ago


Bengaluru, Karnataka, India Michael Page Full time
One of India's fastest growing consumer goods in the country Head up a division and work closely with senior leadership

About Our Client

Our client is one of the fastest growing companies in the FMCG-Confectionery space

Job Description

Analyze brand positioning and consumer insights Shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies Manage a team of marketing people working on brand initiatives Lead creative development to motivate the target audience to "take action" Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets and competitors' activities Oversee new and ongoing marketing and advertising activities Monitor product distribution and consumer reactions Devise innovative growth strategies Align the company around the brand's direction, choices and tactics

The Successful Applicant

3-7 years in FMCG foods managing a brand Background in FMCG foods is mandatory MBA in sales and marketing is mandatory Current/preferred location to be Bangalore
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