Commercial Controller

3 weeks ago

Cochin, Kerala, India V-Guard Full time

Overall Roles & Responsibilities

As a Commercial Controller, you will play a strategic role within the Finance function & be a business partner to Sales. You will be responsible for driving commercial excellence through robust financial controls, insightful performance analysis, and proactive risk management. This role demands a collaborative mindset, strong interpersonal & communication skills, and the ability to influence cross-functional teams while fostering a culture of innovation and continuous improvement. You will ensure effective implementation of commercial policies / processes, esp. with regards to credit risk management, schemes management, performance / profitability reviews, channel finance activities, along with driving new initiatives, automation & improving efficiency.

Commercial Performance & Controls

  • Lead the achievement of key commercial KPIs (DSO, DSOD, Debtors Provision, Leakage) with a focus on data-driven decision-making.
  • Conduct in-depth profitability reviews across regions, branches, and channels; identify variances and drive corrective actions in collaboration with Sales.
  • Develop and institutionalize a customer profitability review framework.
  • Support the Annual Operating Plan (AOP) process for regional and branch-level planning.
  • Design, implement, and regularly update Standard Operating Procedures (SOPs) and commercial policies.
  • Monitor audit findings and ensure timely implementation of corrective measures.

Customer Credit Risk Management

  • Ensure adequate credit management process balancing controls with growth objectives.
  • Monitor receivables ageing, analyze payment trends, recovery efforts and proactively identify risk exposures.
  • Aid growth through channel and consumer finance initiatives.
  • Continuously improve collection processes and drive accountability across teams.

Scheme Management

  • Overseeing effective implementation of Schemes & Discounts and thereby drive Growth & Profitability
  • Drive standardization in policies and procedures related to scheme operations incl. timely settlements, exception management, tax compliance etc.
  • Review discounts / schemes effectiveness to deliver growth objectives and Develop monitoring system for Spends vs. budget
  • Contribute to the design of sales incentive structures and customer scheme policies.

New initiatives

  • Lead the commercial setup for new sales formats, models, and channels, including digital and transformation initiatives.
  • Drive automation, process improvements, and change management to enhance commercial agility and efficiency.

Qualifications / Knowledge / Skills Requires

  • CA/ MBA with 10 to 12 years of relevant experience (Prior experience pertaining to credit strategy in FMCG/ FMEG industry preferred)
  • Ability to merge the domain knowledge with business requirement.
  • Strong customer management and risk evaluation experience
  • Stakeholder management

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