SEO and Ads Specialist

2 days ago


Ahmedabad, India Mayakrit Solutions Full time

Location:Makarba, AhmedabadEmployment Type: Full-TimeExperience Required:2–3 YearsAbout Mayakrit SolutionsMayakrit Solutions is a creative digital agency helping brands grow through strategic marketing, content creation, and performance-driven campaigns. We are expanding our team and looking for a talented SEO & Ads Specialist to join us.Role OverviewWe are seeking a results-oriented SEO & Ads Specialist who can manage end-to-end search engine optimisation, run high-performing ad campaigns, and contribute to growth across multiple digital platforms. You will work closely with our content, design, and strategy teams to execute measurable digital marketing activities.Key ResponsibilitiesSEO Responsibilities:•⁠ ⁠Conduct keyword research, competitor analysis, and SEO audits.•⁠ ⁠Optimise website on-page elements: meta tags, headers, URLs, content, internal linking, etc.•⁠ ⁠Work on off-page SEO including link-building strategies.•⁠ ⁠Monitor website ranking, organic traffic, and domain performance.•⁠ ⁠Improve site structure, load speed, and overall technical SEO health.•⁠ ⁠Collaborate with content creators to ensure SEO-friendly content.•⁠ ⁠Track performance using Google Analytics, Search Console, and SEO tools.Ads & Performance Marketing Responsibilities:•⁠ ⁠Plan, create, and manage ad campaigns across *Meta Ads (Facebook & Instagram)* and *Google Ads*.•⁠ ⁠Set up campaign structures, ad sets, audience targeting, and budgets.•⁠ ⁠Analyse KPIs like CTR, CPC, CAC, CPM, ROAS, conversions, etc.•⁠ ⁠Optimise campaigns to improve performance and lower costs.•⁠ ⁠A/B test creatives, copy, and landing pages.•⁠ ⁠Prepare weekly and monthly performance reports.•⁠ ⁠Stay updated with platform trends and algorithm changes.Required Skills & Qualifications•⁠ ⁠2–3 years of proven experience in SEO & Paid Ads (Google + Meta).•⁠ ⁠Strong understanding of search algorithms and ranking factors.•⁠ ⁠Ability to manage ad budgets efficiently and deliver ROI.•⁠ ⁠Hands-on experience with tools like: * Google Analytics * Google Search Console * SEMrush / Ahrefs / Moz * Meta Ads Manager * Google Ads Manager•⁠ ⁠Good communication & reporting skills.•⁠ ⁠Ability to work in a fast-paced, creative agency environment.Nice-to-Have•⁠ ⁠Experience with reel strategy or content suggestions.•⁠ ⁠Basic understanding of landing page optimisation & funnel setup.•⁠ ⁠Knowledge of Canva or basic design tools (bonus).What We Offer•⁠ ⁠Competitive salary based on experience.•⁠ ⁠Creative, supportive, and growth-focused work culture.•⁠ ⁠Opportunity to work across multiple brands and industries.•⁠ ⁠Learning & upskilling opportunities.



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