Senior Brand Manager
1 month ago
We are seeking a Senior Brand Manager for a FMCG Brand based in Dubai.
Responsibilities:
- Develop and implement comprehensive brand strategies in alignment with overall business objectives.
- Conduct market research to identify consumer insights, market trends, and competitor activities.
- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
- Develop and execute integrated marketing campaigns that effectively communicate the brand message.
- Collaborate with marketing and creative teams to create compelling and cohesive campaigns.
- Monitor campaign performance and adjust strategies as needed.
- Develop and manage the brand marketing budget.
- Monitor expenses and allocate resources effectively to achieve maximum impact.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Strong analytical and strategic thinking skills.
- Excellent communication and presentation skills.
- Creative mindset with a focus on innovation
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