Marketing Automation Production Manager

1 month ago

Hyderabad, India Kofax Full time

As an integral member of our campaign production team at Tungsten Automation, the Digital Campaign Production Manager supports the development and execution of digital campaigns and supports optimizations within our marketing tech stack. This role ensures the delivery of high-quality campaigns and processes that follow best practices and drive results and pipeline, emphasizing meticulous attention to detail and a methodical approach to campaign review, testing, and approval.

Campaign Development and Deployment

Develop email and landing page assets based on the templates and style guides, using HTML and a WYSIWYG editor. Structure the use of links, images and styles based on corporate standards. Utilize Eloqua, our marketing automation tool, to create and deploy digital campaigns, emails, landing pages and forms. Understand how to build segment data for emails, refining data as needed. Knowledge of building/manipulating data, to ensure GDPR exclusions are enforced. Conduct comprehensive testing of email campaigns across various email clients and supported browsers. Test email asset deliverability and ensure accurate data flow through Eloqua to the target database. Collaborate closely with asset requestors to review and revise assets as required. Submit assets for approval through the Demand Center QA system and make revisions as needed. Maintain Campaign Production job aids, including How-To and process documents.

Quality Assurance

Conduct detailed quality assurance checks on each email campaign prior to execution, reviewing configuration, content, layout, HTML coding, and links. Document inconsistencies and make clear, organized recommendations for updates. Ensure campaign quality assurance within designated service level agreements (SLAs). Maintain QA documentation and processes. Utilize Eloqua, ticketing systems, and content management systems proficiently.

Other

Continuously evaluate and propose improvements for all processes. Assist with special marketing operations projects as assigned. Contribute ideas to develop best practices for digital campaign development.

 

While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.

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